Hi, your business amplifier quiz has identified something that I'm working on at the moment - and I think this area of email marketing is so broad that it perhaps needs splitting up into sectors.
For one of my businesses (ecommerce) I'm dipping my toe into the water with SquareSpace campaigns, it's not a fully featured product and I know I will move on from it in time, but can you give / signpost what a fully rounded email marketing plan would look like for a growing ecommerce store.
What's the mix of automation emails vs regular emails - is it just discounts that get visits? What do those emails actually SAY?
Thanks if you can just do all the work for us, that be great.... 🤩