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Business Amplifier

38 members • Free

4 contributions to Business Amplifier
More lovely new members!
We've had another great week for people signing up for the Business Amplifier. It gives me a hearty pleasure to introduce you to the following excellent human beings: @Jamie Wright @Helen Oldfield @Chris Rogers @Kevin Tucker @Danielle Tucker @Lauren Harrison @Becki Garrod @Keith Schorah @Connor Whiting @Jason Mageehan @Andy Harris @Elene Marsden @David Booth It's great to have you all here! If you see your name on the list, please start a new post to introduce yourself. The Business Amplifier thrives on community and interaction - we're all here to help each other. Got questions about tech, marketing, SEO, AI, or why your printer only breaks down during deadlines? Ask away. Ask the daft ones. Ask the big clever ones. Then wade into someone else’s thread and share what you know. It all counts. So there it is. No sales pitches. No peacocking. Just a group of fine folk figuring stuff out together. Let’s get stuck in.
More lovely new members!
2 likes • 6d
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My Current Situation...
This might be too in depth (or maybe too daft!) for a general Q&A thread, but I’ll go anyway. This sums up my situation. I have an in person personal training studio which is my main business. For this we are active mainly on Facebook and Instagram plus we have an email list of around 150. We also have a website too www.latitude.fitness. The flow of leads for this business is somewhere near where we want to be. In recent times, I have also been trying to nurture my online programme, The Latitude Lifestyle Upgrade. For this, I post on Linkedin Monday to Friday. Sporadically You Tube shorts. I have an email list of 49 from a recent FB campaign. There is a website www.latitude-wellness.uk, but I doubt it gets any meaningful traffic. So, in terms of the online programme, a work in progress. I feel that currently I am in the ‘definition of insanity’ stage, i.e. doing the same thing expecting a different result. My knowledge of marketing and how it works I would say is pretty good but, the implementation, not so much (very similar to the people I help fitness wise I guess). Another thing I could probably do a better job of is using the audience from the in person business to grow online. We do get complimented about our content, so it must land in some respects, but maybe the CTA leaves something to be desired? Any thoughts about any part of the puzzle, would be greatly appreciated.
2 likes • 9d
The vibe of your fitness site is a hundred times better than your wellness site. I hated the intro graphic and hated the use of capital letters everywhere, it felt like being shouted at. Your colours on the fitness site are much more fresh and current, whereas the wellness site really feels like an old style sales letter, rather than a vibrant scheme I'd like to follow at home. I really think you should use something like HotJar to watch your traffic interact with the site and see how many people actually read the very long site to the end. My sense is that your bounce rate for this site will be high. Immediate improvements - imagery. If you're selling wellnes, sell the dream - that isn't lifting weights, but it might be driving a rangerover. it isn't being on a treadmill, but it might be fitting into a nice outfit. Sell the sizzle, not the sausage. Secondly, I'd really cut down the use of capital letters, it's shouty and aggressive. Thirdly, I'd look at breaking your site into easier to digest chunks, rather than long pages. I hope that's the kind of feedback you were hoping for! All the best. J.
2 likes • 9d
@Paul Wilkinson That sounds like a good idea - it would make your fitness services more well rounded, and also can be used as a stepping stone to full service, likewise, if someone is struggling financially, it's a way of keeping them on the books paying money without losing them.
Email Marketing
Hi, your business amplifier quiz has identified something that I'm working on at the moment - and I think this area of email marketing is so broad that it perhaps needs splitting up into sectors. For one of my businesses (ecommerce) I'm dipping my toe into the water with SquareSpace campaigns, it's not a fully featured product and I know I will move on from it in time, but can you give / signpost what a fully rounded email marketing plan would look like for a growing ecommerce store. What's the mix of automation emails vs regular emails - is it just discounts that get visits? What do those emails actually SAY? Thanks if you can just do all the work for us, that be great.... 🤩
Testers needed for the Growth Audit
Hello you lovely people. I need some volunteers to test the new growth audit. Click the link below and type "I'm ready" when you get to ChatGPT. After that, everything should be really simple. What you'll get from this is a good idea of where you are in your business growth journey Click here to get started. Please leave your feedback as a reply to this post, or you can DM me if you're really shy.
1 like • 10d
Hi Andrew, this is quite good - I wasn't sure what to expect, but if you were to frame it more specifically, I think I'd have engaged more readily with it. That aside, it has identified something that I'm working on at the moment - and I think this area of email marketing is so broad that it perhaps needs splitting up into sectors. For one of my businesses (ecommerce) I'm dipping my toe into the water with SquareSpace campaigns, it's not a fully featured product and I know I will move on from it in time, but can you give / signpost what a fully rounded email marketing plan would look like for a growing ecommerce store. What's the mix of automation emails vs regular emails - is it just discounts that get visits? What do those emails actually SAY? Thanks if you can just do all the work for us, that be great.... 🤩
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Jason Mageehan
2
12points to level up
@jason-mageehan-6835
I live to give.

Active 6d ago
Joined Sep 18, 2025
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