Can I get first-impression opinions on this please?

Happy New Year 🎉 I’ve kicked off 2026 with a question that’s been quietly plaguing me for years, and I’ve decided this is the year I properly tackle it. I’m spending a lot more time looking at how businesses use their data not just the obvious, structured stuff, but the less visible signals, behaviours, and patterns that influence outcomes and value. This year, I want to make 2026 my year of data and I’m doing that by starting some open, honest conversations about something I don’t think we talk about enough: How do we measure the fiscal value of the digital assets inside a business? I’ve shared my thinking in a LinkedIn post and I’d really value your perspectives there particularly from different sectors, business sizes, and lived experiences. If you’ve ever: - suspected valuable data exists in your business but isn’t being used - struggled to connect digital activity to commercial outcomes - or wondered whether you’re sitting on more value than you realise …your insight would genuinely help shape this conversation. Here’s the post 👉 Link Help me make 2026 the year I finally start answering this question and hopefully help a few businesses along the way too.

How do your clients and customers genuinely feel about you? Do they adore you, or do they simply buy from you because they have to? I believe there is significant merit in focusing on what we can do to be adored by our clients. After all, referrals come from adoring customers. This ambition should be more than just the cliché of going the extra mile or showing that you really care. What are your thoughts on this? Is there anything specific you do to get your clients to adore you?

I had a brilliant session yesterday with the always-interesting @Rachel Allen. We were discussing how much emotion – or how much of ourselves – should be included in our Unique Selling Propositions. The theory is that a lot of USPs tend to be quite cold and unemotional. But ultimately, people work with people. If you are a freelancer, a solopreneur, or the person in your company who deals with prospects most often, then yes: you probably should include it. Your personality is a part of your USP. The real challenge is: how on earth do you express that? After a very entertaining session with Rachael, I decided my USP is that I am a Professional Attention Seeker. If you rolled your personality into your selling point, could you define it in just three or four words? P.S. If you aren’t sure what your USP is and want to get some clarity, we have a session for that. Just send me a direct message and I’ll explain how it works.