How do your clients and customers genuinely feel about you? Do they adore you, or do they simply buy from you because they have to? I believe there is significant merit in focusing on what we can do to be adored by our clients. After all, referrals come from adoring customers. This ambition should be more than just the cliché of going the extra mile or showing that you really care. What are your thoughts on this? Is there anything specific you do to get your clients to adore you?

I had a brilliant session yesterday with the always-interesting @Rachel Allen. We were discussing how much emotion – or how much of ourselves – should be included in our Unique Selling Propositions. The theory is that a lot of USPs tend to be quite cold and unemotional. But ultimately, people work with people. If you are a freelancer, a solopreneur, or the person in your company who deals with prospects most often, then yes: you probably should include it. Your personality is a part of your USP. The real challenge is: how on earth do you express that? After a very entertaining session with Rachael, I decided my USP is that I am a Professional Attention Seeker. If you rolled your personality into your selling point, could you define it in just three or four words? P.S. If you aren’t sure what your USP is and want to get some clarity, we have a session for that. Just send me a direct message and I’ll explain how it works.

I spent the last couple of days tucked up in bed with something dramatic feeling, but probably fine. Just our curiosity - if you run a business, do you: 1. Power down completely 2. Push on through 3. Just lightly keep in touch

This morning, I wrote an article imploring people to stop talking about technical aspects of their work on LinkedIn. Click here to read it... Unless you are answering technical questions that somebody has asked you, I genuinely think posting content on LinkedIn that includes jargon or acronyms is more likely to put people off than encourage them to work with you. However, this is only an opinion. What are your thoughts? Please let me know in the comments.

Hello! I'm Tracy a passionate wines & spirits tutor/speaker for beginners and the curious. In addition to my business CellarClass, I'm a part time Beer, Wines & Spirits Specialist for Waitrose. WSET educated, I take the nervous explorer by the hand and help them choose with confidence their next tipple. My marketing is specific to becoming noticed....somewhere out there is travel, sunshine and storytelling opportunities.