I’ve just posted something publicly that I suspect this room will have stronger opinions on than most. The question is simple: What is the difference between “Tech” and “Digital”? Not from an industry textbook perspective but from how the terms are actually being used in policy, funding, business support and transformation conversations. I’m increasingly convinced we use them interchangeably… and that it’s causing strategic blur for many of us. Rather than recreate the debate here, I’d genuinely value this group wading into the LinkedIn thread so the conversation is visible to a wider audience. Especially if you disagree with me! Here’s the post Would appreciate you sharpening it publicly.

Can I get first-impression opinions on this please?

Happy New Year 🎉 I’ve kicked off 2026 with a question that’s been quietly plaguing me for years, and I’ve decided this is the year I properly tackle it. I’m spending a lot more time looking at how businesses use their data not just the obvious, structured stuff, but the less visible signals, behaviours, and patterns that influence outcomes and value. This year, I want to make 2026 my year of data and I’m doing that by starting some open, honest conversations about something I don’t think we talk about enough: How do we measure the fiscal value of the digital assets inside a business? I’ve shared my thinking in a LinkedIn post and I’d really value your perspectives there particularly from different sectors, business sizes, and lived experiences. If you’ve ever: - suspected valuable data exists in your business but isn’t being used - struggled to connect digital activity to commercial outcomes - or wondered whether you’re sitting on more value than you realise …your insight would genuinely help shape this conversation. Here’s the post 👉 Link Help me make 2026 the year I finally start answering this question and hopefully help a few businesses along the way too.

How do your clients and customers genuinely feel about you? Do they adore you, or do they simply buy from you because they have to? I believe there is significant merit in focusing on what we can do to be adored by our clients. After all, referrals come from adoring customers. This ambition should be more than just the cliché of going the extra mile or showing that you really care. What are your thoughts on this? Is there anything specific you do to get your clients to adore you?