How do your clients and customers genuinely feel about you? Do they adore you, or do they simply buy from you because they have to?
I believe there is significant merit in focusing on what we can do to be adored by our clients. After all, referrals come from adoring customers. This ambition should be more than just the cliché of going the extra mile or showing that you really care.
What are your thoughts on this? Is there anything specific you do to get your clients to adore you?