This is something that probably won't come as a surprise to people who have been keeping an eye on the world of AI, but ChatGPT has now opened its own app store. This has kind of blown my mind a bit, but connecting chat-style AIs to other bits of software is going to be a massive thing next year. Have you had a look yet? Does it excite you or make you roll your eyeballs?

How do your clients and customers genuinely feel about you? Do they adore you, or do they simply buy from you because they have to? I believe there is significant merit in focusing on what we can do to be adored by our clients. After all, referrals come from adoring customers. This ambition should be more than just the cliché of going the extra mile or showing that you really care. What are your thoughts on this? Is there anything specific you do to get your clients to adore you?

I've been planning the future of the Business Amplifier, and I think I have the opportunity to offer something much more significant than we are with the current setup. There's a lot going on in the background here, but I am considering the idea of having tiered membership. I'll keep the costs as reasonable as I can, but it could be a good way to give Business Amplifier members access to some of the facilities and research tools that our retained clients have. I'm also considering a higher tier that includes a set amount one-to-one consultation time each month, and probably some ‘group therapy’ type sessions with visiting experts. The free tier, as it is currently set up, will always be here. My question is, would this be of interest to you? Please be honest; that would be very helpful, thank you.

I had a brilliant session yesterday with the always-interesting @Rachel Allen. We were discussing how much emotion – or how much of ourselves – should be included in our Unique Selling Propositions. The theory is that a lot of USPs tend to be quite cold and unemotional. But ultimately, people work with people. If you are a freelancer, a solopreneur, or the person in your company who deals with prospects most often, then yes: you probably should include it. Your personality is a part of your USP. The real challenge is: how on earth do you express that? After a very entertaining session with Rachael, I decided my USP is that I am a Professional Attention Seeker. If you rolled your personality into your selling point, could you define it in just three or four words? P.S. If you aren’t sure what your USP is and want to get some clarity, we have a session for that. Just send me a direct message and I’ll explain how it works.

I spent the last couple of days tucked up in bed with something dramatic feeling, but probably fine. Just our curiosity - if you run a business, do you: 1. Power down completely 2. Push on through 3. Just lightly keep in touch