Today I went with Signature BLOOM by Zaharoff.
BLOOM is one of those fragrances where the name can fool you into thinking you’re getting a simple floral. This is anything but simple. At its core this is jasmine lots of jasmine but surrounded by incense, resins, woods and just enough sweetness to give it some weight.
The opening comes across bright, creamy and floral with gardenia, star jasmine and coconut. The coconut isn’t tropical or suntan-lotion heavy to me. It seems to work more in the background, giving the white florals some creaminess and body.
As it starts settling down, the jasmine really takes over. There are several different jasmine facets here along with orange blossom, peony and amber, and that gives BLOOM a much fuller floral character than your typical clean white-floral fragrance.
But the part that makes this work for me is the drydown.
Underneath all those flowers you start getting myrrh, olibanum/frankincense, sandalwood, oud and vanilla. That resinous incense underneath the jasmine gives BLOOM a darker backbone and keeps it from becoming something I would consider overly feminine.
It’s almost like taking a big white floral bouquet and putting it inside an old room where incense has been burning.
That’s what gives it character.
And because you know I enjoy incense in fragrances, that’s probably the part of BLOOM that interests me the most. The incense doesn’t completely take over; it sits underneath the flowers and gives them depth.
Performance: BLOOM has noticeably more presence than some softer white florals.
For me, this is the type of fragrance I want during Arizona Fall weather. It’s floral enough to handle the warmer part of the day, but the amber, woods, myrrh and frankincense give it enough substance for these cooler October mornings.
Projection: Stronger during the opening, then settles into a noticeable scent bubble.
Sillage: Moderate to strong.
Longevity: I would expect roughly 7-9 hours, with much longer traces on clothing depending on sprays and skin.
Signature BLOOM isn’t just another jasmine fragrance. It’s jasmine wrapped around incense, resins and woods. Bright enough for daytime, dark enough to keep my interest, and exactly the kind of floral I enjoy wearing as a man.