Dove officially entered the fine-fragrance market on October 27, 2026, with its first Eau de Parfum, inspired by the iconic Dove Original Beauty Bar.
Release date: October 27, 2026
Original price: $19.57, commemorating the Beauty Bar's 1957 debut
Fragrance developer: Ann Gottlieb
Gender: Unisex
Scent profile: Clean soap, soft florals, creamy and slightly powdery nuances
Bottle: Curved glass resembling the Dove Beauty Bar, with a gold bird-shaped cap
Availability: One-time, limited-edition online
release
Dove designed it as a soft, comforting, just-
showered fragrance rather than a powerful,
room-filling perfume.