“Sometimes it does not take long to ideate a fragrance, but to materialise it is much longer! It takes between six months and two years. The idea has to be reworked; you have to perform many trials before you perfectly formulate your initial idea.”
— Juliette Karagueuzoglou
Ideas can arrive in a moment. Turning them into something real usually takes longer. Rework the plan, test what fails, and keep going until the result finally matches what you saw in your head.
Enjoy the #Journey. Love to hear from ya’!