I think there has been some improvement, what do you think?

What's up OC fam? Here's this week's book club review. Chapter 9: Employees and Agencies You get rich from what you make. You get wealthy from what you own. If you want your business to be worth something, it MUST run without you. Getting employees = getting leads. Same process. Posting content becomes posting on job boards. Running ads becomes running job ads. The CAC (Customer acquisition cost) Diagnostic: As long as CAC ≤ 33% of LTV(Lifetime Value), you're good. At 20%, you have more room to scale your ad spend, test more creatives, or increase volume. If your cost to acquire a customer is too high, this is one question to diagnose your real problem: "Do my engaged leads have the problem I solve + the money to spend?" If no = Advertising problem If yes + not buying = Sales problem If yes + buying but not enough = Marketing problem Don't fix sales if you have an advertising problem. Don't fix advertising if you have a sales problem. Chapter 10: Affiliates & Partners The last skill you'll ever need: Getting other people to get everything you need for you. There are 4 types of lead getters: Referrers - Low cost, exponential growth Employees - Direct influence, run your business Agencies - Teach you skills you keep forever Affiliates - Operate on their own Expect 3-6 months to crack a new lead source (even if you're really good). Whether that's content creation, paid ads, affiliates, cold outreach etc. If your expectations are sooner than that, they're probably unrealistic. -What were your biggest insights from the chapters this week? -If you could only use ONE approach to generating leads, which would you choose and why?

Thank you for the amazing template, and walking us through with clarity on how to get our KPI for our goals. I was driving, so I did it later following the recorded video. If anyone see's this and feels like they missed out, just find the post, and you can work along side the video.

Had fun hanging out with you guys in the workshop today! Hope you enjoy the last few days of 2025 and move into the next year with a massive amount of direction and clarity 💪🏼. Here's the replay, notion doc and slide links: Notion Dashboard: https://grand-ostrich-e04.notion.site/The-OutKast-2026-Planning-OS-Template-2d50383c6e0d81bb8cddcfb803ab6c52?source=copy_link Slides: https://2026-planning-workshop-b-nkg4dz6.gamma.site/

What’s up OC fam? I’m running a live workshop this week where we’ll build your 2026 business plan the right way (and have some fun doing it). This won’t be another random Google Doc that never gets used. It’ll be a complete business dashboard you use to track everything from. In the workshop, we’ll build: - The 1–2 highest-leverage goals for 2026 so you have a clear direction - A simple way to see what’s actually blocking your growth - A weekly execution system that tells you exactly what to work on and when - Define the few KPIs that show whether you’re actually on track or not - A clear way to course-correct early so you don’t waste months going in the wrong direction We’ll build your entire 2026 operating system live so you’re not winging it next year. Just vote on which day/time works better for you below.