Happy Friday everyone! Chapter 5 is about cold outreach. Cold outreach isn’t about closing a sale. It’s about opening the door and earning the right to have a conversation with a stranger, then letting it naturally move toward problems, opportunities, or curiosity. Follow-ups: Most deals require multiple touch points and are won after follow-ups (which most people never do). Cold outreach can work for high-ticket. But getting it to work takes a ton of volume, a ton of time, and a ton of energy...which in my opinion could often be better spent on marketing and getting leads to come to you instead. Either way, your business your rules. If cold outreach is something you want to commit to, go after it. Just weigh the pros and cons of any strategy and decide what best fits who you are and what you’re willing to accept. Chapter 6 is about paid ads. Paid ads are just buying attention. They don’t fix a broken offer, they don’t fix unclear messaging, they just amplify whatever you're already doing (good or bad). Ads are an automated testing lab: You’re testing hooks, angles, and the quality of the people responding to them. I learned early on when i first started running ads that if i'd done it much soon I would've progressed 10x faster because the responses I got from the market told me EXACTLY what was wrong with my business, positioning and offer within days. Bottom line: You either pay with your time (cold outreach) Your money (paid ads) Or a little bit of both (organic content) • If you had to pick one channel to bring in leads for the next 90 days only, which would you choose and why? • After reading these chapters, what’s one thing you’re changing in how you approach lead gen this month? Drop your thoughts below 👇🏼

I think there has been some improvement, what do you think?

What’s up OC Fam? I will be posting the book club reflections tomorrow as I’m traveling today. In the meantime, here’s a 6 minute video that will help you gain some foundational knowledge on social media growth and the algorithm. A lot of things will make sense once you understand this 👇🏽 https://youtu.be/p864yR7tYHI?si=el-p4RXd2WIzWmrM Talk soon! -Jay

What's up OC fam? Here's this week's book club review. Chapter 9: Employees and Agencies You get rich from what you make. You get wealthy from what you own. If you want your business to be worth something, it MUST run without you. Getting employees = getting leads. Same process. Posting content becomes posting on job boards. Running ads becomes running job ads. The CAC (Customer acquisition cost) Diagnostic: As long as CAC ≤ 33% of LTV(Lifetime Value), you're good. At 20%, you have more room to scale your ad spend, test more creatives, or increase volume. If your cost to acquire a customer is too high, this is one question to diagnose your real problem: "Do my engaged leads have the problem I solve + the money to spend?" If no = Advertising problem If yes + not buying = Sales problem If yes + buying but not enough = Marketing problem Don't fix sales if you have an advertising problem. Don't fix advertising if you have a sales problem. Chapter 10: Affiliates & Partners The last skill you'll ever need: Getting other people to get everything you need for you. There are 4 types of lead getters: Referrers - Low cost, exponential growth Employees - Direct influence, run your business Agencies - Teach you skills you keep forever Affiliates - Operate on their own Expect 3-6 months to crack a new lead source (even if you're really good). Whether that's content creation, paid ads, affiliates, cold outreach etc. If your expectations are sooner than that, they're probably unrealistic. -What were your biggest insights from the chapters this week? -If you could only use ONE approach to generating leads, which would you choose and why?

What's up OC fam, here's this week's book club review. Chapter 7: The Rule of 100 + The Testing Framework Rule of 100 = 100 actions daily. 100 reach outs, 100 minutes of content, whatever. Apply it to the core 4 and you'll never be broke again. What I thought was gold was the testing framework. This is exactly how I used to test most processes in tech so I love these rules applied to business: Find where most leads drop off. Fix that ONE constraint. Testing rules: - Test 1 thing per week per platform - Every Monday run 1 split test, give it a week - Log results weekly so you're not starting from scratch - Try to beat current version 4 times. Can't beat it after a month? Move to next constraint. The hierarchy for getting more leads with less work: More → Better → New More volume first to increase skill, then better, then and only then should you try something new. Chapter 8: Getting OTHER People to Bring You Leads More goodwill = more referrals. These are the 6 ways to get other people to refer you leads by creating more good will: 1. Sell to better customers only 2. Under-promise, over-deliver 3. Get more people results (survey best clients, force new clients to do same things) 4. Make wins happen faster (nail first 48 hours, always deliver early) 5. Keep making it easier (survey monthly, fix problems) 6. Tell them what to buy next The final thought experiment: You've lost all customers but one. Gods of advertising ban the core 4. All new customers MUST come from this one or your business gets destroyed forever. How would you treat them? Write it out. Then do it for everyone. If you could only have ONE specific type of customer to grow your business with, who would you choose and why?