What’s up OC Fam? I will be posting the book club reflections tomorrow as I’m traveling today. In the meantime, here’s a 6 minute video that will help you gain some foundational knowledge on social media growth and the algorithm. A lot of things will make sense once you understand this 👇🏽 https://youtu.be/p864yR7tYHI?si=el-p4RXd2WIzWmrM Talk soon! -Jay

What's up OC fam? Here's this week's book club review. Chapter 9: Employees and Agencies You get rich from what you make. You get wealthy from what you own. If you want your business to be worth something, it MUST run without you. Getting employees = getting leads. Same process. Posting content becomes posting on job boards. Running ads becomes running job ads. The CAC (Customer acquisition cost) Diagnostic: As long as CAC ≤ 33% of LTV(Lifetime Value), you're good. At 20%, you have more room to scale your ad spend, test more creatives, or increase volume. If your cost to acquire a customer is too high, this is one question to diagnose your real problem: "Do my engaged leads have the problem I solve + the money to spend?" If no = Advertising problem If yes + not buying = Sales problem If yes + buying but not enough = Marketing problem Don't fix sales if you have an advertising problem. Don't fix advertising if you have a sales problem. Chapter 10: Affiliates & Partners The last skill you'll ever need: Getting other people to get everything you need for you. There are 4 types of lead getters: Referrers - Low cost, exponential growth Employees - Direct influence, run your business Agencies - Teach you skills you keep forever Affiliates - Operate on their own Expect 3-6 months to crack a new lead source (even if you're really good). Whether that's content creation, paid ads, affiliates, cold outreach etc. If your expectations are sooner than that, they're probably unrealistic. -What were your biggest insights from the chapters this week? -If you could only use ONE approach to generating leads, which would you choose and why?

Chapter 3 covers warm outreach and the ACA framework: Acknowledge, Compliment, Ask. The idea is to start normal conversations with people who already know you. Let it naturally drift toward their problems, then make light offers or ask for referrals. Human conversations without using scripts. Chapter 4 is about free content and lead magnets. Hormozi’s definition is: A lead magnet is a complete solution to a narrow problem that reveals the bigger problem your core offer solves. And the core takeaway from content he dropped is “Give away the secret. Sell the implementation.” Content isn’t for teaching everything, it’s for getting raised hands. (DMs, opt-ins, calls etc) What I found valuable is how both chapters reinforce something fundamental: The way you generate leads shapes who you attract (both the good and the bad). And that has real implications for delivery, sales, boundaries, and overall business stress/sanity (not just revenue). Curious what you took away from these chapters: • What stood out to you about how Hormozi frames the principles of lead generation? • Did anything challenge how you currently think about lead gen? • And how (if at all) are you planning to apply these principles in your business? Drop your thoughts below 👇

Thank you for the amazing template, and walking us through with clarity on how to get our KPI for our goals. I was driving, so I did it later following the recorded video. If anyone see's this and feels like they missed out, just find the post, and you can work along side the video.

Happy Friday from Malaysia 👋🏽 Hope you’re all enjoying your weekend as much as I’m enjoying the views out here 😁 I have a lot of thoughts on these two chapters. For me, Chapters 1 and 2 were less about tactics and more about zooming out and getting extremely clear on fundamentals. Understanding the core principles of lead generation matters way more than most people realize, because everything in your business is downstream from leads. No leads, no money. We all know this, but a lot of people still treat lead generation like a side project instead of the main event. For most businesses, this is the only thing they should focus on if they want outsized results. A good lead magnet does four things: 1. It engages ideal customers when they see it. 2. It gets more people to engage with you than they would with your core offer. 3. It’s valuable enough that people actually consume it. 4. It makes the right people more likely to buy. Last year, I intentionally ran different lead gen experiments inside my own business. One part of the year I leaned heavily into organic content. Another part, I went almost ads-only. Organic = high effort, low cost. Ads = lower effort, higher cost. I wanted to see how each one actually performed, what I liked better, and what the downstream impact was, not just revenue…but who I was attracting. In the second half of the year, I barely posted content at all because lead gen was basically on autopilot. Both worked, both made money. But here’s the thing that really stood out: The quality of leads coming from organic content…especially people who had consumed a meaningful amount of long-form content on YouTube was significantly higher than leads who came in purely through ads and lead magnets without that prior exposure. Not even close. Higher alignment. Better conversations. People who already “got” me, my brain, and how I think about business. Ads and lead magnets absolutely have their place. But these chapters reinforced something I felt all of last year: