7d • General discussion
$100M Dollar Leads - Chapts 9 & 10
What's up OC fam?
Here's this week's book club review.
Chapter 9: Employees and Agencies
You get rich from what you make. You get wealthy from what you own.
If you want your business to be worth something, it MUST run without you.
Getting employees = getting leads.
Same process. Posting content becomes posting on job boards. Running ads becomes running job ads.
The CAC (Customer acquisition cost) Diagnostic:
As long as CAC ≤ 33% of LTV(Lifetime Value), you're good.
At 20%, you have more room to scale your ad spend, test more creatives, or increase volume.
If your cost to acquire a customer is too high, this is one question to diagnose your real problem:
"Do my engaged leads have the problem I solve + the money to spend?"
If no = Advertising problem
If yes + not buying = Sales problem
If yes + buying but not enough = Marketing problem
Don't fix sales if you have an advertising problem. Don't fix advertising if you have a sales problem.
Chapter 10: Affiliates & Partners
The last skill you'll ever need:
Getting other people to get everything you need for you.
There are 4 types of lead getters:
Referrers - Low cost, exponential growth
Employees - Direct influence, run your business
Agencies - Teach you skills you keep forever
Affiliates - Operate on their own
Expect 3-6 months to crack a new lead source (even if you're really good). Whether that's content creation, paid ads, affiliates, cold outreach etc. If your expectations are sooner than that, they're probably unrealistic.
-What were your biggest insights from the chapters this week?
-If you could only use ONE approach to generating leads, which would you choose and why?
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$100M Dollar Leads - Chapts 9 & 10
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