What’s up OC fam? Here’s this week’s book club review. Chapter 11 is mostly an overall summary of the entire book as well as one core lesson. Success is about one thing - relentless testing. Test until something works → then take massive action → double down on it until it breaks → then go back to testing again until you find the next thing that works → double down on it until it breaks → repeat. That cycle IS the path to the life you want, and the business that actually funds it. Most people never get there because they won’t take the leap. Or worse…they listen to the judgment in their own head and play small. Your speed to making money is directly tied to how fast you learn the skills that create money and getting deeply engaged with advertising is one of the fastest ways to accelerate that. Here’s the uncomfortable truth: It takes a long time to figure out which audiences work, which lead magnets work, which platforms work and which message actually pulls people in. And the only way to know…is to try a lot of things, a lot of different ways, for long enough to see what works. What was your biggest takeaway from Chapter 11? Drop it below 👇🏼 P.S. Dropping the next books to vote on for book club in another post

Alriiiiiight I’ve got some BANGER options for us to dive into next. I hope you all find value in each. Breakthrough Advertising by Eugene Swartz: This is the playbook for understanding fundamental marketing principles and why people buy. It teaches you how to match your message to the exact level of desire already in your market so your content, ads, and offers stop feeling like convincing and become effortless to sell. The Dip by Seth Goden: Every meaningful path gets hard right before it becomes valuable. This book teaches you how to tell the difference between a temporary struggle that leads to mastery and a dead end that’s quietly wasting your life. It teaches the difference between following a path blindly and ensuring you’ve found one that’s actually going to pay off. The Millionaire Masterplan by Roger James Hamilton: You don’t just need better tactics and strategies, you need to know the stage of wealth you’re operating from and the exact path required to get to your next level of income sequentially. This book gives you a custom tailored roadmap (based on your specific genius type) to making your first million in business step-by-step.

What's up OC fam, here's this week's book club review. Chapter 7: The Rule of 100 + The Testing Framework Rule of 100 = 100 actions daily. 100 reach outs, 100 minutes of content, whatever. Apply it to the core 4 and you'll never be broke again. What I thought was gold was the testing framework. This is exactly how I used to test most processes in tech so I love these rules applied to business: Find where most leads drop off. Fix that ONE constraint. Testing rules: - Test 1 thing per week per platform - Every Monday run 1 split test, give it a week - Log results weekly so you're not starting from scratch - Try to beat current version 4 times. Can't beat it after a month? Move to next constraint. The hierarchy for getting more leads with less work: More → Better → New More volume first to increase skill, then better, then and only then should you try something new. Chapter 8: Getting OTHER People to Bring You Leads More goodwill = more referrals. These are the 6 ways to get other people to refer you leads by creating more good will: 1. Sell to better customers only 2. Under-promise, over-deliver 3. Get more people results (survey best clients, force new clients to do same things) 4. Make wins happen faster (nail first 48 hours, always deliver early) 5. Keep making it easier (survey monthly, fix problems) 6. Tell them what to buy next The final thought experiment: You've lost all customers but one. Gods of advertising ban the core 4. All new customers MUST come from this one or your business gets destroyed forever. How would you treat them? Write it out. Then do it for everyone. If you could only have ONE specific type of customer to grow your business with, who would you choose and why?

Happy Friday everyone! Chapter 5 is about cold outreach. Cold outreach isn’t about closing a sale. It’s about opening the door and earning the right to have a conversation with a stranger, then letting it naturally move toward problems, opportunities, or curiosity. Follow-ups: Most deals require multiple touch points and are won after follow-ups (which most people never do). Cold outreach can work for high-ticket. But getting it to work takes a ton of volume, a ton of time, and a ton of energy...which in my opinion could often be better spent on marketing and getting leads to come to you instead. Either way, your business your rules. If cold outreach is something you want to commit to, go after it. Just weigh the pros and cons of any strategy and decide what best fits who you are and what you’re willing to accept. Chapter 6 is about paid ads. Paid ads are just buying attention. They don’t fix a broken offer, they don’t fix unclear messaging, they just amplify whatever you're already doing (good or bad). Ads are an automated testing lab: You’re testing hooks, angles, and the quality of the people responding to them. I learned early on when i first started running ads that if i'd done it much soon I would've progressed 10x faster because the responses I got from the market told me EXACTLY what was wrong with my business, positioning and offer within days. Bottom line: You either pay with your time (cold outreach) Your money (paid ads) Or a little bit of both (organic content) • If you had to pick one channel to bring in leads for the next 90 days only, which would you choose and why? • After reading these chapters, what’s one thing you’re changing in how you approach lead gen this month? Drop your thoughts below 👇🏼

What’s up OC Fam? I will be posting the book club reflections tomorrow as I’m traveling today. In the meantime, here’s a 6 minute video that will help you gain some foundational knowledge on social media growth and the algorithm. A lot of things will make sense once you understand this 👇🏽 https://youtu.be/p864yR7tYHI?si=el-p4RXd2WIzWmrM Talk soon! -Jay