1d • OC Book Club
$100M Dollar Leads - Chapt 11
What’s up OC fam?
Here’s this week’s book club review.
Chapter 11 is mostly an overall summary of the entire book as well as one core lesson.
Success is about one thing - relentless testing.
Test until something works → then take massive action → double down on it until it breaks →
then go back to testing again until you find the next thing that works → double down on it until it breaks → repeat.
That cycle IS the path to the life you want, and the business that actually funds it.
Most people never get there because they won’t take the leap. Or worse…they listen to the judgment in their own head and play small.
Your speed to making money is directly tied to how fast you learn the skills that create money and getting deeply engaged with advertising is one of the fastest ways to accelerate that.
Here’s the uncomfortable truth:
It takes a long time to figure out which audiences work, which lead magnets work, which platforms work and which message actually pulls people in.
And the only way to know…is to try a lot of things, a lot of different ways, for long enough to see what works.
What was your biggest takeaway from Chapter 11? Drop it below 👇🏼
P.S. Dropping the next books to vote on for book club in another post
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$100M Dollar Leads - Chapt 11
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