12d (edited) • OC Book Club
$100M Dollar Leads - Chapt 7 & 8
What's up OC fam, here's this week's book club review.
Chapter 7: The Rule of 100 + The Testing Framework
Rule of 100 = 100 actions daily.
100 reach outs, 100 minutes of content, whatever.
Apply it to the core 4 and you'll never be broke again.
What I thought was gold was the testing framework. This is exactly how I used to test most processes in tech so I love these rules applied to business:
Find where most leads drop off. Fix that ONE constraint.
Testing rules:
- Test 1 thing per week per platform
- Every Monday run 1 split test, give it a week
- Log results weekly so you're not starting from scratch
- Try to beat current version 4 times. Can't beat it after a month? Move to next constraint.
The hierarchy for getting more leads with less work: More → Better → New
More volume first to increase skill, then better, then and only then should you try something new.
Chapter 8: Getting OTHER People to Bring You Leads
More goodwill = more referrals.
These are the 6 ways to get other people to refer you leads by creating more good will:
- Sell to better customers only
- Under-promise, over-deliver
- Get more people results (survey best clients, force new clients to do same things)
- Make wins happen faster (nail first 48 hours, always deliver early)
- Keep making it easier (survey monthly, fix problems)
- Tell them what to buy next
The final thought experiment:
You've lost all customers but one. Gods of advertising ban the core 4. All new customers MUST come from this one or your business gets destroyed forever.
How would you treat them?
Write it out. Then do it for everyone.
If you could only have ONE specific type of customer to grow your business with, who would you choose and why?
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$100M Dollar Leads - Chapt 7 & 8
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