1d (edited) • OC Book Club
Book Club Vote
Alriiiiiight I’ve got some BANGER options for us to dive into next. I hope you all find value in each.
Breakthrough Advertising by Eugene Swartz:
This is the playbook for understanding fundamental marketing principles and why people buy. It teaches you how to match your message to the exact level of desire already in your market so your content, ads, and offers stop feeling like convincing and become effortless to sell.
The Dip by Seth Goden:
Every meaningful path gets hard right before it becomes valuable. This book teaches you how to tell the difference between a temporary struggle that leads to mastery and a dead end that’s quietly wasting your life. It teaches the difference between following a path blindly and ensuring you’ve found one that’s actually going to pay off.
The Millionaire Masterplan by Roger James Hamilton:
You don’t just need better tactics and strategies, you need to know the stage of wealth you’re operating from and the exact path required to get to your next level of income sequentially. This book gives you a custom tailored roadmap (based on your specific genius type) to making your first million in business step-by-step.
Breakthrough Advertising
The Dip
The Millionaire Masterplan
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