What Roger Federer Can Teach Us About Ownership (and Legacy)

Did anyone catch Wimbledon this year? 🎾 Always inspiring to watch the greats in action and speaking of legends...

Let’s talk about what Roger Federer’s deal with On Running can teach every entrepreneur.

Federer walked away from a $10M/year Nike deal. Why?

Because he didn’t just want to endorse, he wanted to own.

He invested in On Running, helped co-create their products, took equity, and became a strategic partner.

Fast forward to their IPO, the company was valued at $11.3B.Federer’s estimated return? Over $300M.

That’s what happens when you think in decades, not paydays.

So if you're raising capital, building a portfolio, or scaling a business:

→ Think like an owner

→ Build things that last

→ Focus on equity, not just income

Ownership is where the real leverage lies, in property, business, or any industry.

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