Leverage is your best friend (when used wisely)

Leverage is one of the main reasons people are able to scale in property faster than in most other industries. At its core, it’s about using resources beyond your own whether that’s money, time, or expertise to move further, quicker. When people talk about “other people’s money,” it’s not about avoiding responsibility, it’s about structuring deals in a way where everyone benefits.

Relying only on your own savings can be slow and limiting. There’s only so many deals you can do and only so far you can grow. But when you understand how to work with investors, lenders, or partners, you’re able to take on bigger opportunities and do more deals at the same time. The key is making sure the numbers work and that there’s enough value in the deal for everyone involved.

That said, leverage isn’t something to use blindly. It requires strong due diligence, clear communication, and a solid plan. If a deal doesn’t stack, adding more money to it won’t fix it, it will just amplify the risk. Used properly, leverage accelerates your growth. Used poorly, it can do the opposite.

Over time, the goal is to become someone that people trust with their money and opportunities. When that happens, leverage stops being something you chase and starts becoming something that naturally comes your way through the reputation you build.

What’s your current biggest challenge when it comes to using leverage, finding deals, raising funds, or structuring the right partnerships?

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