A few weeks ago I had a real wake-up call. Not from a course. Not from a mentor. From a conversation (with Claude LOL) where I had to get honest with myself about something uncomfortable. I wanted the MONEY, but not the SELLING. I wanted the CLIENTS, but not the OUTREACH. I wanted the COMMUNITY growth, but not the daily CONTENT grind. I wanted the VALIDATION, but not the UNCERTAINTY of testing. And I realised: that's not a business strategy.. That's avoidance with a vision board on top. Here's what actually landed for me: 💌 There is NO path that gives you consistent income, complete alignment, 0 selling, 0 uncertainty, and fast results, all at once. That path doesn't exist. Not for me. Not for anyone. 💌 Every business requires you to be uncomfortable somewhere. The question isn't HOW to avoid the discomfort. It's WHICH discomfort you're actually willing to sit with. For me, the answer became: warm, responsive selling, just connecting the dots when someone raises their hand, that I can do!! It's not the version I hated. It's a lighter version I hadn't fully tried yet. Where are you at with this right now? 👇 I'd genuinely love to know which part of building feels most uncomfortable for you these days.

I've spent weeks overthinking my strategy. Posting everywhere, trying everything, measuring myself against frameworks that weren't mine. This week I stopped. And I just looked at the data: not other people's data, my own. Here's what I found: 1. I've been on the wrong platform for a year. After 12 months of consistent posting on Instagram, I realised I was never getting the right people engaging with my content. Not because I wasn't trying hard enough — but because the people who follow me there are mostly people who know me personally. They engage with my cats and my dinners. Not my business content. So I made a decision: Instagram is my personal journal now. TikTok is where I'm building. And honestly...The relief I felt when I gave myself permission to stop forcing Instagram was enormous. 2. My best YouTube videos are the ones where I'm not trying. I went back through my analytics and noticed a clear pattern. The videos that got the most CTR and retention were never the ones where I sat down with a script and tried to teach something. They were the ones where I just... talked. Like a friend. Like I was processing something out loud. So that's what I'm leaning into. No more educator mode. Just me, a camera, and whatever's actually on my mind. 3. My positioning was in my head, not in my members' words. I spent an afternoon reading through every DM, every comment, every "Start Here" post reply from my community members. And the pattern was so clear once I stopped assuming I knew what they needed. They're not lost about their purpose. They know what they want to offer. They just can't get anyone to pay them for it yet. One member said it perfectly: "I know I am great at what I do. I just can't get clients." That one sentence rewrote my entire about page. Sometimes alignment isn't a feeling. It's what happens when you stop ignoring what's already in front of you. Where are you at this week? What's one thing you've been ignoring that might actually be trying to tell you something? 🧡

It felt too honest. Too raw. Too much like admitting something I wasn't sure I was ready to say out loud. But here it is: I think this online journey might be my drug. And I'm not sure I want to fix that. When things are going well here, when I feel like I'm moving forward, creating something real, my whole life feels good. I want to exercise, I'm excited to wake up, I enjoy being with the people I love. But when I'm struggling... everything crumbles. My sleep, my relationship with myself, my sense of worth. All of it... I recorded this video trying to figure out if that's healthy or not. And honestly.. I don't have a clean answer. But I have a feeling a lot of you will relate to it. If you've ever felt like your passion project or your business has become the thing your whole emotional life orbits around, this one's for you. Anyone else feels this way?

I struggled for SOOOOOO long when it comes to my niche Like you have no idea. I went from coaching millennial women in the workplace, "helping women find their purpose passion and prosperity," money mindset, straight up biz coach, recovery coach. ALLL the things. But the common through line has always been ME. I was raised buddhist and jewish. My background is marketing and sales. I've been obsessed with human design and astrology since I discovered it. And for the longest time I could never figure out how all these pieces fit together. In the midst of all this niche confusion I tried Kajabi, thinkific, teachable, thrivecart, samcart all the things. Nothing ever worked. Like not even a little. 😅 Then somehow by the grace of god, the universe, source I found Skool. And now it just all fits together. ✨ Just wanted to share this because I know how much angst the concept of 'picking a niche' was for me. And I want you to know it really doesn't matter. You just get to be you on the internet *consistently* and people are either gonna vibe or not. I think we can make things so much more complicated than they need to be. When really all that matters is you showing up consistently and being true to yourself. What does being an aligned creator mean to you?

Hey friends!! How’s your Wednesday going? I thought I’d let you know that I just started showing up on TikTok, come follow me over there if you want to see the journey in real time. ❤️❤️ I’ll also be going live soon https://www.tiktok.com/@larabruyelles?_r=1&_t=ZN-94sBnenHmw2 I’ve been posting for over a year on IG and never really had success with it, I think TikTok will work much better, from the first couple videos I posted 🤩🤩 I wanted to go live yesterday, but need 50 followers and only have 25 so far, so a follow would mean the world to me ❤️❤️ Which socials are you posting on?