Hey guys! This is one of my favorite email automations that I'm using right now and wanted to share. I'm using Kit (ConvertKit) but this same concept should apply across various CRMs.
We all know how painful it is to scrub cold subscribers from email lists...
But this simple automation will automatically unsubscribe those who haven't opened an email in the past 100 days. If someone on my list isn't engaged for 100 days I would rather have them removed vs pay for them.
And those who have opened an email in the past 100 days will receive an "Active Sub" tag to help segment down the road.
This has saved me a lot of time, money, and headaches. Hope this helps!