My new 'Claude Code Crash Course' is live in the Classroom - https://www.skool.com/ai-marketing-insiders/classroom/0332bce0?md=0e8dde7090914dbab6fcb7fd685705b3 This is built specifically for non-technical marketers, content creators, business owners, and anyone else who feels intimidated by Claude Code. I've gotten a ton of messages from members asking for a structured, beginner-friendly way to learn Claude Code so that's why I put this together. Access: Available to Paid Members Only (Premium & VIP) What's Inside: - 10 core modules covering setup, CLAUDE.md, skills, MCPs, agent teams, image generation, landing pages, SEO workflows, and more - 3 Bonus modules on Claude Cowork, AI marketing workflows, and an honest breakdown of the OpenClaw hype - Resources, prompts, and Skills linked in every module I'll be adding more to this over time but this is a good starting point for most. Drop a comment if you have questions or want me to cover something specific on Claude Code. Enjoy!

This video shows how to setup MCPs in Claude Code to connect any tool in minutes! Paid Community Members can access all my Claude Code Skills here - https://www.skool.com/ai-marketing-insiders/classroom/ec6717d3?md=b5de50c7cc574497a747c7a78b707a81 Be sure to Like/Comment/Share if you found this helpful 🤝

In this video I interview Josh Garbuio who is the Co-founder of an AI marketing startup. We discuss the truth on how AI is shaking up the marketing industry, death of the traditional media buyer, how AI agents are handling full marketing workflows, and why most agencies are still behind. Be sure to Like/Comment/Share if you learned something 🤝

I've been thinking about this since I spotted a headline about agents replacing apps. At first I thought it was just hype. But the more I sat with it, the more I realised I already feel this in my own business. On my phone, I've got multiple apps for things that should be simple. In the UK you end up with three or four parking apps because every car park uses a different provider. All you want to do is pay for parking. But in my working day, it's browser tabs. My CRM, my email marketing platform, my calendar, my automations, my bookkeeping, my outreach tools. That's just how we've always worked. Before AI, there wasn't really an alternative. You needed a separate platform for each job, and you lived in the tabs. But collectively? They've become a tax on my attention. Too many logins. Too many dashboards. Too many places to check before I can actually do the work. The shift that's happening is this: instead of us going into each tool to get things done, AI agents sit across our tools and do the work on our behalf. The platforms don't disappear. They become the back end. The agent becomes the front door. I'm already living a version of this. I use Claude Code as an agent layer that works across my Airtable CRM, my automations, my email, my calendar, and my content. I don't open five tabs to prepare for the week. I have a briefing system that pulls from all of them and tells me what matters today. What puzzles me is that while this shift is happening, a lot of AI communities are focused on building more apps. Wrapper tools with a nice front end on top of an LLM call. Build ten, charge a subscription, stack income. But if agents are becoming the interface layer, another standalone tool is just another tab to keep open. The value is moving to orchestration across your existing tools, not more widgets. For anyone building a personal brand or marketing business with AI, this raises real questions. If agents become the discovery layer instead of app stores and search engines, what happens to how people find your content? If your customers stop opening tools and start asking agents to do things for them, does your product need to be agent-friendly rather than just user-friendly?

Would love to hear yours! I‘ll start: - em dashes (I mean come on, still?) - overly polished - emotionally balanced - very well structured (kind of a good thing, right?) - "it’s not just X, it’s Y" - soulless (hard to say why but you just feel it)