So last month was my best month yet.
I cleared 7k from all my work. But I still have to start at zero this month (I do have one retainer, but still). This is a major problem, because if I need to find new clients every single month, I'm kind of cooked because my earnings will fluctuate between months. I know that this is not a real problem per se. But relationship building takes time, trust takes time. So in most cases you'd rather keep building a relationship with the same client for years. While the opposite of this is a lot of one-offs, which do not grow the business. So to try to mitigate this problem this month, I'll go over all my past work so that I can figure out what else I can offer to the clients I've worked with so far. Because the fact of the matter is that it's far easier to upsell an old client than to try to sell a new one. But you need to be savvy about how you do this, because you need to know what other problems they have. And then figure out how you can solve it for them. I could also think about what problems will come up once I've solved a problem for them. If I sell a WhatsApp lead gen machine, what is the next logical problem that might come up? Follow-ups. So I could upsell a follow-up system so the business can convert more leads. I guess these are the things you're not thinking about while you're in it. But it sure helps to think about them now and then.