I cleared 7k from all my work. But I still have to start at zero this month (I do have one retainer, but still). This is a major problem, because if I need to find new clients every single month, I'm kind of cooked because my earnings will fluctuate between months. I know that this is not a real problem per se. But relationship building takes time, trust takes time. So in most cases you'd rather keep building a relationship with the same client for years. While the opposite of this is a lot of one-offs, which do not grow the business. So to try to mitigate this problem this month, I'll go over all my past work so that I can figure out what else I can offer to the clients I've worked with so far. Because the fact of the matter is that it's far easier to upsell an old client than to try to sell a new one. But you need to be savvy about how you do this, because you need to know what other problems they have. And then figure out how you can solve it for them. I could also think about what problems will come up once I've solved a problem for them. If I sell a WhatsApp lead gen machine, what is the next logical problem that might come up? Follow-ups. So I could upsell a follow-up system so the business can convert more leads. I guess these are the things you're not thinking about while you're in it. But it sure helps to think about them now and then.

This both have their own important. Still wanna know about your thoughts on this!!? Something shifted in how Claude actually works — and most people haven't caught up yet. What this is: Context Engineering is the practice of building the information Claude sees before you type anything — identity files, voice profiles, reusable skills — instead of trying to write the "perfect prompt." Why it matters: A perfect prompt fixes one conversation. A context system fixes every conversation you'll ever have. That's the compounding advantage. How to do it — build these 3 files this weekend: Identity file: Your name, role, current project, decisions already made. Claude stops second-guessing obvious things. Voice file: How you write, what you find cringe, your contrarian takes. Copy-paste prompt to build it: "Interview me about how I write and think. Ask me 10 questions about my tone, my opinions, and what I hate reading online. Then write my voice profile." Anti-AI words list: Every word Claude should never use when writing as you. Start with: delve, it's worth noting, in today's fast-paced world, nuanced, tapestry. Load these into Claude's Custom Instructions or a Project. Every conversation gets dramatically better — same prompts, different context. Try this now: Open Claude. Type: "Interview me to build my voice profile. Ask me 10 questions." Spend 10 minutes on it. Save the result. That's your voice file done. What's the one word you're most tired of seeing Claude use? Drop it below — I'll add the best ones to my own list