Why I stopped talking about “AI tools” with clients
At the beginning, when I spoke to business owners, I used to say things like “I can build you AI automations” “I use tools like n8n, Retell and others” Most of them looked interested, then disappeared. When I paid attention, I realize they were asking completely different questions in their head • “Will this reduce my workload or add more chaos” • “Will this help us close more business” • “Who will manage this when you are not around” So I changed my conversations. Instead of starting with tools, I started with situations. For example “You mentioned you are chasing leads manually, how many enquiries do you get per week, and how many of them ever receive a second follow up” Once we had the real number, I could show what an AI system would do there, and what that extra conversion could be worth. Same skills, same tech in the background, but everything shifted when I stopped selling “AI” and started solving very normal business problems. If you feel you are drowning in tools and not seeing impact, tell me the one part of your business that feels the most chaotic, and I will reply with how I would approach it with AI.