Need Advice · AI Automation Society

Need Advice

Hey everyone,

I’d really appreciate some feedback on my pricing because I feel like I don’t have a proper structure yet.

Right now, I build websites for local service businesses (roofing, landscaping, power washing, etc.) using AI tools + manual improvements.

Here’s how I’ve been charging so far:

• Some clients: €29/month (no setup fee)

• Some referral clients: €99 one-time setup + €45/month

• Some clients (who don’t want monthly): €199 one-time only

So basically… my pricing changes depending on the situation, and I feel like this is not a solid system.

My concerns:

• I don’t want to undervalue my work

• I also don’t want to scare clients away

• I want something consistent and scalable

My questions:

• How would you structure pricing at my stage?

• Should I focus more on setup fee or monthly plans?

• Is it okay that I’m using AI to build sites — does that affect pricing?

• How do you keep pricing consistent across referrals and normal clients?

My goal is to build a long-term agency, not just random one-off deals.

Would really appreciate honest feedback 🙌

2 comments

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