Hi Aglow Reader ✨, Thank you for joining us for Week 3 of the Aglow Reading Circle.Your presence, insights, and thoughtful reflections continue to shape this space into a powerful community of growth and purpose. For those who were unable to attend, the replay is now available on my YouTube page. Click here for the link To grab your book and get Start With Why and join reading- Click here for the book Reader’s Guide Please continue using the Reader’s Guide as you reflect on next week’s theme and apply the insights to your personal and professional life. 🌱 What’s Next - Join the conversation inside the community - Share one insight or “aha moment” from this week’s reading or session - Come prepared for Week 4, as we continue building on your WHY Thank you for your commitment to growth and for showing up intentionally on this journey. Let's negotiate the life we desire in 2026. Warmly, Dr. Gloria Esoimeme Aglow Reading Circle

Chapter 2 made me pause and reflect on how often I've manipulated my team by using incentives like a fancy lunch as motivation to hit milestones when we've had to deal with multiple priorities 😃. Sinek doesn’t say these tactics are bad, but he makes it clear they only drive short-term results. So starting today I chose to inspire rather than manipulate!

Hi Aglow Reader, Welcome to Week 3 of our Aglow Reading Circle. We’re excited to invite you to today’s live Aglow Reading Circle session as we come together to reflect, share, and deepen what this book has stirred within us. This session is a space for insight, connection, and growth; whether you’re sharing your takeaways or simply listening in. Theme: How WHY influences decision-making. Date: January 15 Time: 8:00 PM Dubai | 11:00 AM EST You can join us LIVE on multiple platforms, choose what’s easiest for you: - Click here: Instagram - Click here: LinkedIn - Click here: Facebook - Click here: YouTube Nneze and I are really looking forward to hearing what resonated with you, what shifted, and what you’re carrying forward from this reading journey. Warmly, Team -Dr. Gloria Esoimeme Aglow Reading Circle

Hello Aglow readers! I hope everyone is doing well. Are there any questions or topics you’d like us to be sure to discuss tomorrow? Let’s jot them down ahead of time. Thanks!

As Harley-Davidson fits into the lifestyle of a certain group of people and Prada shows for the lifestyle of another group , it is the lifestyle that came first. Brands and an individual’s choices go hand in hand. Famous brands like those mentioned in the chapter golden circle do what they do because they have those who believe what they believe drawn to them. And this also is deep because these brands focus on the rich and differentiates the other class of people eventually because it’s priced to high for middle class people to buy it. But the question is WHY is there a huge demand for certain brands even tho they are average but people would still buy it. That’s when selling tactics come into play. I would definitely ask myself WHY if I ever was put in a situation where I had to buy anything that’s unnecessarily expensive.