Chapter 2 made me pause and reflect on how often I've manipulated my team by using incentives like a fancy lunch as motivation to hit milestones when we've had to deal with multiple priorities 😃. Sinek doesn’t say these tactics are bad, but he makes it clear they only drive short-term results. So starting today I chose to inspire rather than manipulate!

Hello Aglow readers! I hope everyone is doing well. Are there any questions or topics you’d like us to be sure to discuss tomorrow? Let’s jot them down ahead of time. Thanks!

I initially questioned Simon’s adoration for Apple because I am an Apple fan and to be honest I believe I just followed the cult. Most of my friends used Apple when I moved to the US. So I joined them when I could afford it. But what made me stay was how easy it was to move seamlessly from my phone to my laptop and how everything was synchronized. However, as I thought much more deeply, when I got to page 43, I realized that apple has kept to its original why over the years. They wanted to create an OS that would give an individual sitting at home or walking down the streets the same advantage as a company. I realized that apple made their cameras especially for videos so great that people do not really need get fancy cameras like they used to. Anyone can use their iPhone as a camera and a phone as well as for other purposes. Thats my personal why for apple. Beyond thinking of the why for the companies, services and products I create, I have started thinking of the why for the services and products I consume.

Hi Aglow Readers! We’ve updated the reader’s guide with new sections to read for the remaining three weeks of Start With Why by Simon Sinek to help spark richer discussions. Please be sure to check out the updated guide, as the recommended reading for this Thursday (01/15) has changed. I’m looking forward to hearing your insights, and feel free to share your thoughts as you read—something you notice might really resonate with someone else. Thanks, everyone!

It’s been 3 days since our last live session. How’s your reading going? If you read for 15 mins twice daily, you should be able to cover the assigned pages/section before our next meeting. Set an alarm and put all distractions away (including scrolling on IG) and you’ll be surprised by how much reading you can get done. I would love to hear about your insights from the Golden Circle @Sneha Sujith, @Ojealero Isemede @Nneze Nwankwo @Grace Ibeneme @Aleobe Eruemulor .