Hi Aglow Reader ✨, Thank you for joining us for Week 3 of the Aglow Reading Circle.Your presence, insights, and thoughtful reflections continue to shape this space into a powerful community of growth and purpose. For those who were unable to attend, the replay is now available on my YouTube page. Click here for the link To grab your book and get Start With Why and join reading- Click here for the book Reader’s Guide Please continue using the Reader’s Guide as you reflect on next week’s theme and apply the insights to your personal and professional life. 🌱 What’s Next - Join the conversation inside the community - Share one insight or “aha moment” from this week’s reading or session - Come prepared for Week 4, as we continue building on your WHY Thank you for your commitment to growth and for showing up intentionally on this journey. Let's negotiate the life we desire in 2026. Warmly, Dr. Gloria Esoimeme Aglow Reading Circle

Hi Aglow Readers!! I need your input. We will be reading 10x is better than 2x next month , Feb, 26 (link to purchase: https://geni.us/VT20USd) and I have @Faith Mneno as my cohost (Yay!!). Faith is not just a TedX Speaker, she organizes TedX events. I am so excited to have her in the club. I am thinking we could read Atomic Habits in March. Let me know if you have other book recommendations. Much more importantly, let me know how I can assist you achieve your goal of reading more books this year to negotiate for the life you desire!

As Harley-Davidson fits into the lifestyle of a certain group of people and Prada shows for the lifestyle of another group , it is the lifestyle that came first. Brands and an individual’s choices go hand in hand. Famous brands like those mentioned in the chapter golden circle do what they do because they have those who believe what they believe drawn to them. And this also is deep because these brands focus on the rich and differentiates the other class of people eventually because it’s priced to high for middle class people to buy it. But the question is WHY is there a huge demand for certain brands even tho they are average but people would still buy it. That’s when selling tactics come into play. I would definitely ask myself WHY if I ever was put in a situation where I had to buy anything that’s unnecessarily expensive.

I initially questioned Simon’s adoration for Apple because I am an Apple fan and to be honest I believe I just followed the cult. Most of my friends used Apple when I moved to the US. So I joined them when I could afford it. But what made me stay was how easy it was to move seamlessly from my phone to my laptop and how everything was synchronized. However, as I thought much more deeply, when I got to page 43, I realized that apple has kept to its original why over the years. They wanted to create an OS that would give an individual sitting at home or walking down the streets the same advantage as a company. I realized that apple made their cameras especially for videos so great that people do not really need get fancy cameras like they used to. Anyone can use their iPhone as a camera and a phone as well as for other purposes. Thats my personal why for apple. Beyond thinking of the why for the companies, services and products I create, I have started thinking of the why for the services and products I consume.

Chapter 2 made me pause and reflect on how often I've manipulated my team by using incentives like a fancy lunch as motivation to hit milestones when we've had to deal with multiple priorities 😃. Sinek doesn’t say these tactics are bad, but he makes it clear they only drive short-term results. So starting today I chose to inspire rather than manipulate!