2d • Sales Questions 🏷️
Buyers Don't Trust You Because of These 2 Things
After thousands of agency sales calls, here’s what I’ve learned:
👉 Every time a prospect trusted me enough to buy from me, it came down to two things:
They believed I was able to help them.
And they trusted I was willing to help them.
That’s it.
📌 Able = Competence.
They could feel that I’d solved this exact problem before.
Not because I said “I’ve worked with tons of clients like you”…
…but because I diagnosed fast, spoke with precision, and prescribed the right solution.
📌 Willing = Intent.
They knew I wasn’t there to take.
I wasn’t trying to “sell” them.
I was present, honest, and operating from a place of service — not pressure.
They trusted me because I had nothing to hide.
No mask.
No manipulation.
Just genuine desire to help if I actually could.
And in today’s trust recession — where everyone’s been burned by some coach, course, or agency…
That willingness is the signal that cuts through the noise.
⚠️ If you’re great at what you do, but they don’t trust your intent — they won’t buy.
⚠️ If they trust your heart, but doubt your ability — they won’t buy.
✅ But when they believe both…
That you’re competent enough to help…
And honest enough to care…
They’ll lean in, open up, and most importantly, buy from you.
PRACTICAL STEPS: Know your s**t so you can diagnose prospects' problems fast & accurately, and remove all hidden selfish intentions so you have nothing to hide on calls.
If you want more help on that, come to the weekly calls where you learn more practical steps to doing that & making more money in your agency (completely free 😉)
6
5 comments
Buyers Don't Trust You Because of These 2 Things
Leaderboard (30-day)
1
+73
2
+60
3
+34
4
+20
5
+20
Powered by