I'm looking at reaching out to founders in the healthcare space (PS: I'm a pharmacist) and I want to know who exactly to reach out to. I need advice on this. People that have clear sales cycles make sense to me. But I'm thinking I might be wrong about this approach. Here's what I'm considering: - Healthcare tech startups that need thought leadership content - Pharma companies launching new products - Medical device companies - Telehealth platforms - Healthcare consulting firms My thinking is that as a pharmacist, I actually understand the industry pain points, regulations, and can write with real authority instead of just researching everything from scratch. But I'm not sure if these founders actually buy ghostwriting services regularly, or if I should be targeting their marketing teams instead. Also wondering about the sales cycle thing - should I focus on companies that have predictable content needs vs ones that might just do one-off projects? Anyone here work with healthcare clients? What's been your experience? Who's actually making the buying decisions for this type of content work?

The game has changed completely. Used to be you could send 50 personal emails and book a few meetings. Maybe write each one by hand, do some basic research, call it a day. Not anymore. These days, you need to hit serious numbers just to get one qualified meeting. I'm talking 10k+ emails sometimes before you even get someone on a call who's actually interested. And I'm not talking about those garbage "Hey {first name}, Let's have a meeting" blasts that everyone ignores. I mean proper research, personalized icebreakers, relevant subject lines, follow-up sequences that actually make sense. Try doing that manually for 10,000 people. You'll burn out in a week. This is why I've been obsessing over automation lately. Not just for client work, but for my own business. My Make.com setup now: - Pulls lead data from multiple sources - Sends each lead through Perplexity for research - Generates personalized subject lines with GPT - Creates custom icebreakers based on their recent activity - Sets up follow-up sequences automatically - Tracks everything so I know what's working Without this, I'd be spending 16 hours a day just writing emails and still wouldn't hit the volume I need. The math is brutal: If you need 10k touchpoints to book 10 qualified meetings, and each touchpoint takes you 2 minutes to research and write manually, that's 333 hours of work. Or you can automate 90% of it and focus your time on the conversations that actually matter. Anyone still trying to scale outreach manually? How's that working out for you?

Here's what I see agency owners doing wrong - they're trying every lead generation method at once and sucking at all of them. Stop that. Pick two approaches. That's it. Approach #1: Something you can easily scale. Think cold email systems, LinkedIn automation, paid ads. Something where you can throw money or tools at it and get predictable volume. Approach #2: Something really personal that you can track well. Direct outreach, content creation, networking, referral systems. Something where you're building actual relationships and learning what makes people say yes. Here's why this works - the personal approach gives you intelligence. You learn what problems people actually care about, what language they use, what objections they have. Then you feed that intel into your scalable system. Example: You set up a cold email system (scalable) - costs you maybe $300/month and can hit thousands of prospects. Then you do personalized LinkedIn outreach or create content as inbound (personal). The conversations from your personal approach tell you exactly what to say in your cold emails. If you desperately need a client within a week? Fine, add a third approach temporarily. But don't make that your permanent strategy. Most agency owners I know who hit consistent $30k+ months have this exact setup - one scalable system running in the background, one personal approach they're actively working, and they use the insights from the personal stuff to optimize the scalable stuff. What are your two approaches? And are you actually learning from the personal one to improve the scalable one?

You need to make it work. Look, I get it. Your offer isn't converting, so you throw it at ChatGPT hoping it'll magically transform your 30% close rate into 80%. But here's the thing - if your offer sucks, no amount of AI copywriting is going to save it. The problem isn't your words. It's what you're actually offering. The easiest way to fix this? Follow the Alex Hormozi rule - massive value in a short time horizon. And make sure it's crystal clear what someone's getting. Instead of "I'll help you scale your agency" (vague, long timeline), try "I'll build you a lead qualification system that filters out tire-kickers in 2 weeks" (specific, short timeline, clear outcome). Instead of "Marketing strategy consultation" (what does that even mean?), try "I'll identify the 3 biggest holes in your funnel and give you a step-by-step plan to fix them in 14 days." Your offer should be so clear that a 12-year-old could explain it back to you. If you can't explain exactly what someone gets and when they get it, AI isn't going to help you. It's just going to make your confusing offer sound more polished. Fix the offer first. Then worry about the copy. What's your current offer? Can you explain it in one sentence without using buzzwords like "optimize," "leverage," or "scale"?

Pharma, healthcare providers, medical devices, supplements, wellness brands - basically anything health-related. I'm a pharmacist and curious if there are others in the community working with clients in this space. Drop a comment if you're serving health clients - would love to connect.