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49 contributions to Agency World
Why you need to start automating your processes (like, yesterday)
The game has changed completely. Used to be you could send 50 personal emails and book a few meetings. Maybe write each one by hand, do some basic research, call it a day. Not anymore. These days, you need to hit serious numbers just to get one qualified meeting. I'm talking 10k+ emails sometimes before you even get someone on a call who's actually interested. And I'm not talking about those garbage "Hey {first name}, Let's have a meeting" blasts that everyone ignores. I mean proper research, personalized icebreakers, relevant subject lines, follow-up sequences that actually make sense. Try doing that manually for 10,000 people. You'll burn out in a week. This is why I've been obsessing over automation lately. Not just for client work, but for my own business. My Make.com setup now: - Pulls lead data from multiple sources - Sends each lead through Perplexity for research - Generates personalized subject lines with GPT - Creates custom icebreakers based on their recent activity - Sets up follow-up sequences automatically - Tracks everything so I know what's working Without this, I'd be spending 16 hours a day just writing emails and still wouldn't hit the volume I need. The math is brutal: If you need 10k touchpoints to book 10 qualified meetings, and each touchpoint takes you 2 minutes to research and write manually, that's 333 hours of work. Or you can automate 90% of it and focus your time on the conversations that actually matter. Anyone still trying to scale outreach manually? How's that working out for you?
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Pick two lead gen approaches (not ten)
Here's what I see agency owners doing wrong - they're trying every lead generation method at once and sucking at all of them. Stop that. Pick two approaches. That's it. Approach #1: Something you can easily scale. Think cold email systems, LinkedIn automation, paid ads. Something where you can throw money or tools at it and get predictable volume. Approach #2: Something really personal that you can track well. Direct outreach, content creation, networking, referral systems. Something where you're building actual relationships and learning what makes people say yes. Here's why this works - the personal approach gives you intelligence. You learn what problems people actually care about, what language they use, what objections they have. Then you feed that intel into your scalable system. Example: You set up a cold email system (scalable) - costs you maybe $300/month and can hit thousands of prospects. Then you do personalized LinkedIn outreach or create content as inbound (personal). The conversations from your personal approach tell you exactly what to say in your cold emails. If you desperately need a client within a week? Fine, add a third approach temporarily. But don't make that your permanent strategy. Most agency owners I know who hit consistent $30k+ months have this exact setup - one scalable system running in the background, one personal approach they're actively working, and they use the insights from the personal stuff to optimize the scalable stuff. What are your two approaches? And are you actually learning from the personal one to improve the scalable one?
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I'm sorry, AI can't fix your offer
You need to make it work. Look, I get it. Your offer isn't converting, so you throw it at ChatGPT hoping it'll magically transform your 30% close rate into 80%. But here's the thing - if your offer sucks, no amount of AI copywriting is going to save it. The problem isn't your words. It's what you're actually offering. The easiest way to fix this? Follow the Alex Hormozi rule - massive value in a short time horizon. And make sure it's crystal clear what someone's getting. Instead of "I'll help you scale your agency" (vague, long timeline), try "I'll build you a lead qualification system that filters out tire-kickers in 2 weeks" (specific, short timeline, clear outcome). Instead of "Marketing strategy consultation" (what does that even mean?), try "I'll identify the 3 biggest holes in your funnel and give you a step-by-step plan to fix them in 14 days." Your offer should be so clear that a 12-year-old could explain it back to you. If you can't explain exactly what someone gets and when they get it, AI isn't going to help you. It's just going to make your confusing offer sound more polished. Fix the offer first. Then worry about the copy. What's your current offer? Can you explain it in one sentence without using buzzwords like "optimize," "leverage," or "scale"?
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Any agency owners here serving the health niche?
Pharma, healthcare providers, medical devices, supplements, wellness brands - basically anything health-related. I'm a pharmacist and curious if there are others in the community working with clients in this space. Drop a comment if you're serving health clients - would love to connect.
Working harder is actually making me slower
Been reading more of "The Goal" and Goldratt just called me out hard. The main character Alex Rogo is managing this failing plant, and his mentor Jonah pointed out that trying to run every machine and worker at 100% efficiency is actually what's killing the factory's performance. This is the idea behind the Theory of Constraints. The idea that every system has a bottleneck, and that bottleneck determines the speed of the entire process. So, running everything else at maximum capacity just creates piles of work-in-progress that can't move through the bottleneck (because the bottleneck can’t handle the same amount of things that the other machines can handle) That's literally me right now. I've been trying to fill every hour of my day. Take on every project. Respond to every lead immediately. Work on multiple client deliverables at once. Running my entire "operation" at 100%. Result? Everything takes longer. I'm constantly switching between tasks and losing focus. Projects that should take 3 days are taking 1 week. I'm running at 100% capacity and delivering at like 30% efficiency. Here's what I'm changing: Instead of taking 5 projects and juggling them all, I'm taking 3 (high paying ones) and finishing them fast. Instead of responding to every lead the same day, I'm batching all my sales calls to Tuesdays and Thursdays. Instead of trying to be available 24/7, I'm working in focused blocks where nobody can interrupt me. Turns out my bottleneck isn't my skills or my tools. It's me trying to optimize every single task instead of optimizing the whole system. Less work in progress = faster completion = happier clients = more money. Who knew working less could actually make you more productive? Anyone else guilty of the "local optima" trap?
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Samuel Odifa
4
57points to level up
@samuel-odifa-4512
I write copy that drives sales and set up marketing workflows with Make.com so your business runs smoother, and converts better.

Active 12d ago
Joined May 21, 2025
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