Why you need to start automating your processes (like, yesterday)
The game has changed completely. Used to be you could send 50 personal emails and book a few meetings. Maybe write each one by hand, do some basic research, call it a day. Not anymore. These days, you need to hit serious numbers just to get one qualified meeting. I'm talking 10k+ emails sometimes before you even get someone on a call who's actually interested. And I'm not talking about those garbage "Hey {first name}, Let's have a meeting" blasts that everyone ignores. I mean proper research, personalized icebreakers, relevant subject lines, follow-up sequences that actually make sense. Try doing that manually for 10,000 people. You'll burn out in a week. This is why I've been obsessing over automation lately. Not just for client work, but for my own business. My Make.com setup now: - Pulls lead data from multiple sources - Sends each lead through Perplexity for research - Generates personalized subject lines with GPT - Creates custom icebreakers based on their recent activity - Sets up follow-up sequences automatically - Tracks everything so I know what's working Without this, I'd be spending 16 hours a day just writing emails and still wouldn't hit the volume I need. The math is brutal: If you need 10k touchpoints to book 10 qualified meetings, and each touchpoint takes you 2 minutes to research and write manually, that's 333 hours of work. Or you can automate 90% of it and focus your time on the conversations that actually matter. Anyone still trying to scale outreach manually? How's that working out for you?