9/24/2025: Agency Sales/ Mindset has been uploaded on the course!
🚀 Sales + Urgency Call Recap
🌟 Wins to Kick Off
  • Czar: got a verbal close — client said they’ll sign and pay and sounded excited.
  • James: completed final onboarding systems (videos, forms, SOPs) — big progress.
🖥️ Training / Coaching Highlights
  • Energy is everything: desperation kills sales; conviction closes them.
  • Objection handling = quick diagnostics: is it fear, trust, logistics, or real research?
  • Siver framework (State, Isolate, Validate, Reframe) used live in roleplays.
  • Cost-of-inaction framing works best in discovery — not at the very end.
  • Contract handling: always go through agreements live on the call (don’t send and hope).
🎯 Frameworks & Strategies
  • Siver flow: soften the objection first, then reframe → belief shift → close.
  • Trust vs. Fear objection:
  • Cost-of-Inaction Formula:
  • Symptom vs. Problem reframe: after Siver, ask if finances are the real problem or just a symptom of broken systems.
  • Use pride against itself: with “big shot” prospects, surprise them with gentle disbelief (“Oh, I didn’t think $1k would be much to you… is there something else here?”). It flushes out the real objection.
  • Follow-up hack: if someone ghosts, call from a different number, take the blame for delays, and book a distraction-free 15-min slot.
🧠 Mindset Lessons
  • Scarcity energy can’t be hidden. Quote: “It’s like spraying perfume on a corpse.”
  • Practice letting go before calls — sit with the feeling, release it, don’t carry it in.
  • Language reframes reality: drop “try,” say “I will.”
  • See prospects with compassion, not as battles to win. If you see the call as a fight, it becomes a fight.
🛠️ Group Q&A Highlights
  • “Think about it” objection: clarify what they mean, run Siver, then use cost-of-inaction math.
  • Handling contract objections: onboard live, review agreement on the call itself.
  • Diagnosing objections: cut through noise with binary questions — trust or fear?
  • Ghosting prospects: persistence + playfulness (memes, light touches) keep the door open.
  • Accountability: Ali committed to 8 hours of cold calls in 2 days and 1,000 calls next week.
  • Group request: more live call breakdowns — bring recordings to future calls.
📚 Resources Mentioned
  • Letting Go by David R. Hawkins.
  • Grace — guided letting-go reflection tool (GPT).
  • Agency Sales Mastery course (Siver module).
👉 Next week: Call reviews — bring recordings for breakdowns. Plus, Marquez will run DM outreach training in biweekly sessions.
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Aaron Brewer
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9/24/2025: Agency Sales/ Mindset has been uploaded on the course!