10/2/2025: Agency Sales/Mindset has been uploaded on the course!
🚀 Call Recap: Communication, Speed-to-Lead & Closing Gaps
🌟 Wins to Kick Off
  • New clients signed and deposits collected this week.
  • Kyle pushing hard with 14-hour days on call reviews.
  • Tyler reminded: wins don’t need to be huge — noticing small progress daily compounds into momentum.
🖥️ Training / Coaching Highlights
  • Communication is not just saying words — it’s making sure the other person duplicates the idea in their mind.
  • Verify comprehension: ask prospects to reflect back what they understood.
  • Energy is constantly communicated — your state leaks into calls whether you intend it or not.
  • Serve-first mindset → turns “sales” into natural problem-solving conversations.
🎯 Frameworks & Strategies
  • Speed-to-Lead = Massive Impact:
  • Problem-Centered Opening Questions:
  • Create Flow → Then Add Friction:
  • Expectation Setting in Sales Calls:
🧠 Mindset Lessons
  • Small wins create the identity of a winner → identity attracts more wins.
  • Done fast > perfect later. Speed creates momentum.
  • Authority with B2B means leaning on numbers and opportunity cost, not coaching-style questions.
  • Communication isn’t just words — it’s energy. If you’re attached, frustrated, or judging, prospects feel it.
🛠️ Group Q&A Highlights
  • Diego: Shifting low-energy prospects → match their vibe, then guide energy upward with questions.
  • Daniel: Selling before delivery → Don’t delay. Build and launch ads within 1–2 days. Momentum matters more than perfect setup.
  • Leonardo: Calls too emotional? → Realtors and B2B don’t buy on feelings alone. Stick to logical, financial framing.
  • Setters: Don’t go fishing for limiting beliefs. Just surface motivators, challenges, and pass strong notes to the closer.
  • Lead Forms Debate: Landing pages are great, but if bottleneck = no flow, lead forms are better than nothing. Flow first, then optimize.
  • Objection Handling: “I don’t take risks” → opposition invites opposition. If your energy calibrates below 200 (pride, frustration, desire), they’ll feel it regardless of your words.
  • Expectation Example: Even with strong guarantees, prospects may bail. Lesson = communication gap, not offer gap.
📚 Resources Mentioned
  • Serve to Sell (book)
  • NEPQ framework (with caveats)
  • YouTube tutorials for Meta Ads basics
  • Map of Consciousness (for mindset & energy calibration)
👉 Next week: Deep dive into set call structure, opening questions, and improving quality of leads passed to closers.
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Aaron Brewer
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10/2/2025: Agency Sales/Mindset has been uploaded on the course!