Daily AEO Radar: September 13, 2025 · AEO

Daily AEO Radar: September 13, 2025

I get these daily from Grok (per an automation I setup).

I generally don't share them with the group because I don't want to muddy the airwaves. However, I'm starting to feel some are just too good to pass up.

Please keep in mind, I didn't write any of this. I'm just playing messenger :-)

Would love to have a discussion around some of what's going on! I thought the piece about "context engineering" was especially interesting.

@Julian Lopez

is this a term you've heard before? Any insight to add?

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The AEO conversation is heating up as AI-driven search reshapes visibility, with experts emphasizing the shift from traditional SEO's keyword hunts to delivering concise, structured answers that LLMs like ChatGPT and Perplexity can easily extract and cite.

Recent articles highlight AEO's role in combating "zero-click" searches, where users get answers without visiting sites—Forbes warns that without AEO, traditional SEO is "destroying" itself, introducing the CASH framework (Concise, Authoritative, Structured, Helpful) to boost rankings in AI overviews.

On X, marketers like @optume_ai stress AEO's power to reduce bounce rates by hooking users with immediate value, while @samuelrdt shares a quick build of an AI SEO article generator using tools like Supabase and OpenAI, showing how AEO workflows can automate content optimization.

Skeptics on Reddit push back, calling AEO "marketer trap" jargon, but the consensus is clear: it's essential for future traffic.

Emerging strategies focus on content formatting—lead with bullet points, headings, and schema markup for LLM readability—and measuring success via tools tracking AI citations rather than clicks.

New terminology like "Context Engineering" (orchestrating user data, tools, and memory for autonomous agents) and "Agentic RAG" (advanced retrieval pipelines with reasoning loops) are bubbling up, as seen in @femke_plantinga's thread on evolving prompt engineering into full ecosystems.

Platform updates include OpenAI's Responses API, which preserves chain-of-thought for 40-80% better cache efficiency in agentic flows, per @prashantmital—ideal for AEO tools that simulate multi-turn queries. Case studies are sparse but promising: healthcare marketers at @RosemontMedia report AEO lifting patient queries in Bing Copilot by prioritizing Q&A formats.

For AEO.co members, this signals a pivot: audit content for "answer-first" structures to capture AI traffic, and experiment with OpenAI Responses for custom measurement dashboards. The Apple-Oxford EIG framework (scoring questions for max info gain) could inspire AEO audits—hypothesize user intents, then optimize paths to authoritative answers, potentially 6.5x-ing visibility in agent-driven searches.

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