This is not a sponsored post, we respect the people behind the MeasureU team and have other friends getting their education. Server side tracking is something that feels like is going to be important resource to have at hand. I think that other than getting a service done is really valuable to understand the logic and build it in-house with AI, I think that's worth considering looking to the future.

Google just rolled out changes to how it understands brands (business or personal) as entities and it’s bigger than most people realize. This update reverses a 2019 change (some are calling it a “Reverse Budapest”) by devaluing entity confidence scores. In plain terms: ➡️ Popularity and high-volume mentions aren’t enough anymore. ➡️ Google now cares more about clarity, consistency, and quality-first signals. That means old SEO tactics of chasing citations are losing impact. To stand out, your brand needs to be a clear, trustworthy digital entity that Google’s AI can confidently reference. 🔑 Key Takeaways: ✅ Be a Citable Source → Create authoritative, accurate content that can be used in AI-generated summaries. ✅ Strengthen Your “Entity Home” → Make your website the definitive source of truth with Schema.org structured data. ✅ Consolidate & Unify → Keep your brand’s name, logo, and descriptions consistent everywhere. ✅ Clarity > Quantity → Focus on precision, not broad high-volume tactics. ✅ True E-E-A-T → Show real expertise, credentials, and original research. This isn’t just a minor SEO update — it’s a paradigm shift in brand building. If you want long-term authority, your brand presence needs to be unified, clear, and credible. 🔗 Source: Jason Barnard on X

We’re excited to have you, to get the most out of the community: introduce yourself and get to know each other, there's immense opportunity hiding in plain sight here. - Who are you?, Tell us about your business! - What’s your superpower (What are you really good at or what sets you apart?) - What are you most excited to learn about the future of search and how AEO can work for you? 🚀This is your space to share, ask questions, and begin your AEO journey Now, it's time to get to know each other! 👇 Please introduce yourself 👇 ----------------------------------------------------------- Here's my Introduction: Hey, everyone! 👋 My name is Kasim Aslam, I built and sold the #1 Google Ads Agency in the world, and today, as co-founder of AEO.co I’m here to help you navigate the exciting world of Answer Engine Optimization (AEO). My superpower? Sourcing and training exceptional talent from emerging nations, and the proof is in this community (You gotta meet Julian!) What am I most curious about in the future of search? I’m super interested in how to leverage AEO for ultra-niched businesses—especially when you're in a space with a very specific target audience and trying to get AI Answer Engines to recommend your brand. I’m thrilled to be on this journey with all of you, and I can’t wait to see how AEO will revolutionize the way we all approach search and visibility in this new AI-driven landscape.

Hey y'all! Checkout the AEO Audit we created: https://audit.aeo.co/ It's a work in progress. What do you think so far?