I get these daily from Grok (per an automation I setup). I generally don't share them with the group because I don't want to muddy the airwaves. However, I'm starting to feel some are just too good to pass up. Please keep in mind, I didn't write any of this. I'm just playing messenger :-) Would love to have a discussion around some of what's going on! I thought the piece about "context engineering" was especially interesting. @Julian Lopez is this a term you've heard before? Any insight to add? -------------- The AEO conversation is heating up as AI-driven search reshapes visibility, with experts emphasizing the shift from traditional SEO's keyword hunts to delivering concise, structured answers that LLMs like ChatGPT and Perplexity can easily extract and cite. Recent articles highlight AEO's role in combating "zero-click" searches, where users get answers without visiting sites—Forbes warns that without AEO, traditional SEO is "destroying" itself, introducing the CASH framework (Concise, Authoritative, Structured, Helpful) to boost rankings in AI overviews. On X, marketers like @optume_ai stress AEO's power to reduce bounce rates by hooking users with immediate value, while @samuelrdt shares a quick build of an AI SEO article generator using tools like Supabase and OpenAI, showing how AEO workflows can automate content optimization. Skeptics on Reddit push back, calling AEO "marketer trap" jargon, but the consensus is clear: it's essential for future traffic. Emerging strategies focus on content formatting—lead with bullet points, headings, and schema markup for LLM readability—and measuring success via tools tracking AI citations rather than clicks. New terminology like "Context Engineering" (orchestrating user data, tools, and memory for autonomous agents) and "Agentic RAG" (advanced retrieval pipelines with reasoning loops) are bubbling up, as seen in @femke_plantinga's thread on evolving prompt engineering into full ecosystems.

Hey y'all! Checkout the AEO Audit we created: https://audit.aeo.co/ It's a work in progress. What do you think so far?

I asked ChatGPT how much it would cost to ship a handmade rug. The results were amazing and pulled from one primary citation. When I followed the link, I could tell instantly why it was ChatGPT's first pick. Look at how robust this page is! https://redstagfulfillment.com/cost-to-ship-rug/?utm_source=chatgpt.com This is what we should be aiming to create. Content optimized for LLM queries is also content that's optimized for human eyeballs. pretty convenient, huh? :-P

I'm so excited to announce that we have some massive guest speakers coming to talk to the community. I won't be revealing any names just yet but they include the owner of one of the largest eCommerce masterminds in the world (with almost 1,000 members) and the owner of the top AI SAAS application for SEO and AEO. Stay tuned!

Got questions for our research team? We can help you find data and insights on your business's visibility and growth tactics, especially concerning the new era of Answer Engine Optimization! While we might not have every answer upfront, our dedicated team is ready to dig in and find them for you. So, what would you like to know about how to improve your business or brand in AI Search?