Is ChatGPT getting into the AD business?
- AI search is becoming the dominant force in 2026, with platforms like ChatGPT, Perplexity, and Google's AI-driven results shaping how users find and trust information, shifting the focus from "being found" to "being chosen as the answer." - Advertising is evolving to integrate with AI-driven search, moving from keyword-based targeting to context-aware, conversational ads. This change means brands must optimize for being cited as authoritative sources rather than just ranking for keywords. - The financial pressure on AI platforms is driving the shift to advertising, as seen with OpenAI's hiring of ad experts and internal revenue projections. This signals that 2026 will be a critical year for brands to adapt or risk falling behind in the new AI-driven marketing landscape.