This is the earliest preview of the updated B.R.A.I.N. framework, it's a quick run down of the core idea in a 2 hour workshop where you will leave with a plan and resources to get started. ✌

@Ron Nedd Oh and it's in big part thanks to your insight, thank you for sharing your perspective I think that's howe're able to help and learn from the community, make the most of our time and discover what works 🙌

@Michelle H Yeah that'ss a great point to help all members equally, have base courses to get the foundational concepts available for all.

@Adriana Vela 🔭

Hey Nate, this is discouraging and expected but this one lands on me: Everytime we got a version of this new information or an urgent matter happened and wasn't able to deliver, I've changed the framework a couple of times which brings Us back to the drawing board and we're grounding the whole thing in first principles, long term strategies that consider the technology as a modifier rather than the full thing. For example: We started optimizing for AI retrieval but we couldn't ignore that all marketing efforts should lead to an audience response and not just a small signal in the AI workflow, that's how we could get cited and recommended but also drive brand demand in the process, that's why we changed the "A" from BRAIN from "Authority" to "Audience". Authority is the obvious outcome, but knowing, understanding and guiding all actions towards what your audience is looking to answer at every stage of their journey is something that we have to highlight and keep at the center. Long story short: We have been expanding and understanding this better before we-re able to communicate it effectively we wanted to identify the core pieces, I think we're there now that we've covered the bigger rocks that would make education more straight forward. If you're all in for a ride, we got a journey to go through, I'll follow my own framework and keep the community at the center listen and provide the guidance needed and also demand in return a lot more action, sharing and implementation ...so we can all build this together!