I applied to speak at someone’s summit. She asked for an outline of my workshop, so I shared it, thinking it was a standard part of the process. I didn't give the exact details, but she’s promoting a workshop that mirrors mine almost exactly. Same theme. Same structure. Same language in spots. We didn’t know each other. There was no real relationship. But it still leaves a bad taste in my mouth. Not because I think I “own” a topic, but because I know the difference between being inspired and being unoriginal. If you’re building something with heart, protect it. People will take the surface and miss the soul. Just putting this out there in case anyone else has felt it too.

#longpost Most entrepreneurs get this one thing wrong… And I want to break it down so no one else quits too soon. (Experts shouldd save and share this post) I was speaking with a brilliant entrepreneur. She’s talented. Knows her stuff. Great at what she does. But she wasn’t getting the sales she wanted. She said, “If I’m so good at what I do, I’d have more sales.” I stopped her right there and said: Sales is a different skill set. Being good at what you do and being good at selling what you do are two completely different things. Let me make this plain: 👉🏽If you’re good at marketing, you’ll get attention. People will know about your business, they’ll engage with it. 👉🏽If you’re good at sales, you’ll convert that attention into actual revenue. 👉🏽If you’re good at delivering on your offer (that’s operations), you’ll get repeat customers and glowing reviews. 👉🏽If you’re good at community, you’ll turn your audience into brand ambassadors. They’ll talk about your work even when you’re not in the room. These are all different skills. But the beautiful part? They’re all learnable. You can develop each one with the right strategy and the right plan. What breaks my heart is seeing entrepreneurs beat themselves up and quit too soon. They think: “I must not be good enough because I’m not making sales.” Wrong. Your sales may be lacking, but your skill isn’t. You just haven’t built the right strategy around it. Here’s how this works: For each area—sales, marketing, operations, and community—you need a strategy. That’s your high-level game plan. Then you need an implementation plan—what you’ll actually do every day, week, and month to grow. That’s what we call activity goals. Not to be confused with revenue goals. 👉🏽Revenue goal: I want to make $10 million this year. 👉🏽Activity goal: I will pitch 10 people per day. Revenue goals are exciting, but activity goals are what actually get you there. They’re granular. They’re within your control. And they make or break your progress.

Hey everyone! My name is Yarden Carroll, and I'll be at the DMV stop of the tour. My expertise is in Marketing and Offer Creation, and I help coaches and consultants package their expertise into signature programs so they can attract premium clients. I look forward to seeing all of you there!

I’ll drop mine in the comments.

👇🏾👇🏾👇🏾👇🏾