May 15 • Resources & Tools
#longpost but worth the read …
#longpost
Most entrepreneurs get this one thing wrong…
And I want to break it down so no one else quits too soon. (Experts shouldd save and share this post)
I was speaking with a brilliant entrepreneur. She’s talented. Knows her stuff. Great at what she does.
But she wasn’t getting the sales she wanted.
She said, “If I’m so good at what I do, I’d have more sales.”
I stopped her right there and said:
Sales is a different skill set.
Being good at what you do and being good at selling what you do are two completely different things.
Let me make this plain:
👉🏽If you’re good at marketing, you’ll get attention. People will know about your business, they’ll engage with it.
👉🏽If you’re good at sales, you’ll convert that attention into actual revenue.
👉🏽If you’re good at delivering on your offer (that’s operations), you’ll get repeat customers and glowing reviews.
👉🏽If you’re good at community, you’ll turn your audience into brand ambassadors. They’ll talk about your work even when you’re not in the room.
These are all different skills.
But the beautiful part? They’re all learnable.
You can develop each one with the right strategy and the right plan.
What breaks my heart is seeing entrepreneurs beat themselves up and quit too soon. They think:
“I must not be good enough because I’m not making sales.”
Wrong.
Your sales may be lacking, but your skill isn’t.
You just haven’t built the right strategy around it.
Here’s how this works:
For each area—sales, marketing, operations, and community—you need a strategy.
That’s your high-level game plan.
Then you need an implementation plan—what you’ll actually do every day, week, and month to grow.
That’s what we call activity goals.
Not to be confused with revenue goals.
👉🏽Revenue goal: I want to make $10 million this year.
👉🏽Activity goal: I will pitch 10 people per day.
Revenue goals are exciting, but activity goals are what actually get you there. They’re granular. They’re within your control. And they make or break your progress.
If you wake up not knowing exactly what to do each day?
You don’t need more motivation.
You need activity goals.
And that’s exactly what we help you create at Speak Your Way To Cash® Live.
We cover the sales, marketing, and operations behind your expert-based business—so you don’t just build a brand, you build a machine.
Because let’s be real—you can’t just sell these offers.
You have to deliver.
You have to convert interest into action.
And content alone won’t do it.
You need a strategy. You need activity goals. You need a system.
Let us help you build it.
Join us: www.speakyourwaytocashlive.com
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#longpost but worth the read …
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