@Travis Sago A few follow-up questions after reviewing my notes. They’re detailed and all based on upcoming auctions so can provide more context if you’d like :-) Asking to better understand rules of thumb and way of thinking behind this: 1. I’m a little confused about having a deadline without announcing it. Do you recommend telling people there will be a deadline but more vaguely? Something like “between noon and three tomorrow or whenever bidding tops off”  Seems like the deadline is a big lever to pull. Just confused on how to best frame it. Or does that depend on how fast or slow the initial bidding is? 2. You mentioned letting bidders determine value. In the pre-selling, would you recommend throwing any numbers out to frame the package as premium when what’s being auctioned off is intangible? For example, just ____ alone is something we’ve charged over $25K for, and the winner will be getting that included. Or would you recommend taking it a step further with some audiences (Like affiliate marketers) and listing the retail value on every key bell whistle? Kinda like the good old offer stack when selling info products on webinars. I’m thinking we want to pre-sell price and frame value as HIGH when that context isn’t there already. 3. What do you think makes a strong potential candidate for a Dutch auction? Saw what you did in the group and seems like these ingredients would have to be in place: STRONG affinity and trust (Ideally buyers already), Homerun type of offer, Starting at least in the $80K range to win 4. What are a couple of scenarios where you think it’s smart to start with a maximum bid increase? Or do you think it’s usually smart to start that way as rule of thumb? 5. How long do you think is too far in advance for promoting an auction? You mentioned something about starting to promote an auction happening around New Years before Christmas. My concern would be that a lot of people register but don’t end up participating because it’s not as top of mind. Thoughts?

@Travis Sago GREAT video! Thank you for going into so much detail with your answers. This is mind blowing stuff! Testing Dutch auctions also has my wheels turning. Can't wait to run more tests and put everything you mentioned into implementation :-)

@Tony Teegarden "People's problems don’t go away during the Holidays. Matter for fact? They tend to multiply." So true and great paradigm shift. Thanks for sharing that! Just because now I'm ultra curious, was that campaign for a make money type of offer or something different?

@Tony Teegarden LOL. It's epic that THAT course did $364K in sales. Guess that 17th dimensional being brought some good joo-joo to the campaign

@Ryan Carruthers Great to know and awesome reminder to focus on the change they want instead of the bells and whistles. Thank you!

@Travis Sago Brilliant! Thank you for those insights!

@Ryan Carruthers I haven't but looks like a great tool. Thank you so much for mentioning that!