December Campaigns Versus Waiting Til January

Hey

and other peeps who have been running campaigns for a while. What are your thoughts on running auctions and test campaigns in early December as opposed to waiting til January?

I'm thinking that between 12/12-12/25 is the least optimal time to run campaigns because of the holidays but that early December would still be solid. When I had my own offers, I'd typically run promos the week between Christmas and New Years and see those do really well.

Generally, I believe that testing things sooner rather than later is the way to go and know that time can kill deals. However, would hate to dilute results if waiting til January or at least end of December typically means a substantial increase in sales as opposed to running a test in early December. Thoughts?

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