The ad numbers: 71 members | 76% engagement | Discovery rank 1,937 Visitors spiked significantly, from 10 to 155 then 254... the ad is clearly working. Conversions to signups? Not so much! So today I have updated my about page to hopefully make it even clearer the match of what people are clicking on the advert for. Now we wait and see if the gap closes. 6 days left on the 100 member goal... unlikely. But I said I'd run the experiment and document everything, so here we are. Experiment 2 starts May 1 (that's tomorrow for me). You voted. The results are in favour of Option B: 3x daily posting across Skool communities for 30 days. Claude, who I am training to support me, disagreed (strongly, in case you're wondering 😂 - I got a "I have told you 3 times to deprioritise..." blah blah) and voted for Option D: one sales conversation per day. The argument being that selling is the point of a business and I've been avoiding it...which is fair. But @Roberto Srpak framework made sense: content → conversation → conversion and the feedback from @Lidia Axe and @Virginia Schobel about showing up consistently before going into selling mode fits with me. So B it is. (And Claude does not get to decide for me but is fun to play with 😂). I'll track discovery rank, new members, engagement rate and whether it actually leads to any sales conversations naturally. Starts tomorrow...

When I started this experiment on April 6 the goal was 100 members in 30 days. I told you I probably wasn't hitting it. I still might not. But lets recap: 📈 Discovery rank: 1,939 (it was 4075!!) Engagement still sitting at 78% 🥳; 69 awesome people (yes, I know I'm counting myself in the numbers, its still true 😂) I've sent some emails (7 people didn't like it 🤭; 2 people joined). And today I'm kicking off another Meta ad running for the next 7 days to see if I can crack this. Completely redid the content (shout out to Claude, you better be awesome) Will I hit 100...🤷🏼‍♀️ Let's see what 8 days can do. 🚀

I've been keeping the CEO Dashboard onboarding call behind a locked wall inside this community. Only people who bought the dashboard could see it. And then I thought... wait. What am I doing… The whole point of this community is that I share what I'm actually doing. The dashboard call is literally me showing what I am using to track my business growth, the set up and how it works. So I've unlocked it. 🤷🏼‍♀️ It's now available to everyone in the classroom. Go watch it if you're curious about what I keep talking about. If you watch it and decide you want your own copy, it's $47 and the link is here If you watch it and decide it's not for you also completely fine. At least you'll know what I've been banging on about. 😂 👉 Its in the classroom tab now

Day 20. We're at 64. 🎉 Let's address the elephant in the room first. 10 days left. 36 members needed. I'm probably not going to hit 100. 😂 I'm calling it now so we can all move on and focus on what's actually interesting here 😉 Numbers: Members: 64 | Engagement: 78% | Discovery rank: 2,050 | Conversion rate: 16.7% | Days left: 10 | Still needed: 36 The wins this week: Discovery rank down to 2,050 from 2,238. Still moving in the right direction even in a quieter week. Conversion rate up to 16.7% from 13.4%. More people visiting the page are actually joining. The about page work is paying off. I got the 🔥 Which leads me to my favourite moment of this whole experiment. I've been doing a 30-day challenge to hit 10 Skool actions every day to keep my business momentum going, this started before I created this membership but I actually had no idea what I was entering. It came from joining a challenge in another skool group (The Solopreneur Initiative) but I've got to be honest, I thought I was joining just "do 10 actions each day on skool to grow" and the 🔥 emoji was just signifying that we were taking actions and were obviously awesome 😂... 6 days into the challenge and I finally realised that "get the FIRE" is an actual Skool achievement for doing exactly that and getting that 🔥 beside your name. I had accidentally entered a challenge I didn't even know existed and got part way through before I really knew what I was doing. 😂 The "ohhh duh" moment was very real. At least I caught up in time! 🫣 The real update: I've been less active in other Skool communities this week because I've been heads down setting up the June bundle and recruiting contributors. Something had to give. I'm also part of a bundle right now with the From Job to CEO framework as a free resource and I've had 40+ new subscribers have come through it in the last 3 days. I realised this morning I never included the Skool community link in the welcome email for those people. Updated it now but with 2 days left on that bundle... could have done better. 🙈

Every Friday I'm opening up the community for one thing: free stuff and its Friday in New Zealand so here we go! Share one free resource you offer - a lead magnet, a freebie, a free tool, whatever you've got. Drop the link and a one-line description of who it's for. No pitching paid offers, or bundles (sorry, only I'm allowed to break this rule 😉 I'm in a lot so will be sharing my links), just your own freebies. I'll start: I'm part of the Spring Reset Giveaway this week, 77+ free resources covering business, productivity, mindset and life. You pick only what's relevant to you so there's no wading through things that don't apply. Now, its not Spring in New Zealand but the resources are relevant no matter the season! It's live until April 28. 👉 Spring Reset Giveaway link Now your turn, drop your freebie below. 👇