Experiment 2 wraps on Sunday, that's 30 days over. Full results will follow - the honest numbers, what worked, what didn't, what I'd do differently. Then we go again. Experiment 3: YouTube. One video a week for 30 days. A bit of context: I have a YouTube channel with 406 subscribers. I went quiet there in November last year not because I gave up (well, not in full 🤭) but because it wasn't the direction I was going. When I started the channel it was focused on pure leadership tips and skills. That's not what it is anymore. I've updated the banner and description to reflect what I'm actually doing now: building a business alongside an 18-year leadership career, a young family, and a full life and showing exactly what that looks like. Not the highlight reel. The actual build, tracked with data. 406 subscribers who signed up for leadership content are about to get something different. That'll be interesting. 😂 I'll be tracking views, watch time, and subscriber growth similar approach as the Skool experiment, real numbers reported back here. What else would you want me to track? 👇

Three days to go! 🥳 Here's where we are with the numbers: - Members: 105 (up from 96 at Day 20, net +9 in 7 days) - Best single day: still the +5 members on Day 19 - Discovery rank: fluctuating between 1,529 and 1,687, no clean upward trend, which is a finding in itself - Engagement: sitting at 71–77% (was 78–81% in the first week, suspect the focus on posting across communities has pulled my attention from my own group...) - Sales directly linked to Skool: 4 total - Direct Skool member attributions: 12 - Pinned Posts: 4 The biggest insight so far: The experiment wasn't really about posting frequency. It was about what happens when you show up consistently in other people's rooms as well as your own. And the showed almost all 12 directly attributed Skool members came in during the first two weeks when I was posting 3x a day with intention. When I pulled back to 2 posts, the volume dropped, but so did the quality of what I was posting. A chunk of those posts were contributor calls for my bundle, which is fine for bundle growth and terrible for Skool discovery. I didn't slack off the experiment. I was just trying to do two things at once - Skool growth AND bundle contributor recruitment and the data shows exactly where my attention was. Meanwhile my emails are doing more of the lifting than I expected, my recent email swaps provided more growth and (almost all 🤭) my funnels now send new subscribers straight here. So even when I'm not actively posting in other communities, this group can keep growing. 1 June: full final results including my verdict on whether this was actually worth it and what my posting plan looks like from here. What's been your win this week? Drop it below.