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I'll go first — here's my intro 👋
Since I'm asking you all to introduce yourselves, feels only fair I go first. I'm Niky. I live in New Zealand (yes, the time zones are genuinely chaotic 😂), I'm 18+ years into a senior leadership career in the public service, and I'm building my own business, right now, while still fully employed and wrangling a young family. Why am I doing this? Because I've always wanted to work for myself. Because I watched my Dad start businesses growing up and it never left me. And because pouring all this energy into a career where extra hours don't translate into extra reward stopped making sense a while ago. So here I am. Building in public. Sharing every experiment, every mistake, and every win, including the ones that are embarrassing to admit. Your turn. 👇 Drop your intro below, you can use this template if you need it: Hi! I'm [NAME], based in [COUNTRY] and I'm currently [JOB/SITUATION e.g. still in 9-to-5 / side hustle started / recently left]. My biggest challenge with building a business alongside work is [CHALLENGE]. I'm excited to [ONE GOAL]. Can’t wait to hear about you all.
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🚀 START HERE: Welcome to From Job to CEO - The Experiment!
👋Welcome to From Job to CEO - The Experiment - where I'm building my business alongside my 9-to-5 job and family. Sharing the wins, mistakes, and breakthroughs with you. Here's how to get the most from this community: ✅ Step 1: Introduce yourself using the template below and the "Introduce Yourself" category ✅ Step 2: Download your FREE "Your Business is You" framework (in the Classroom) ✅ Step 3: Engage with 3 other introductions (comment & like) ✅ Step 4: Continue to input and engage! Quick Introduction Template: "Hi! I'm [NAME], based in [COUNTRY] and I'm currently [JOB/SITUATION]. My biggest challenge with building a business alongside work is [CHALLENGE]. I'm excited to [ONE GOAL]. Looking forward to connecting!" Why do this? You'll earn points toward each Level and get closer to unlocking your first reward! 🎯 Can't wait to hear about you all!
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Bundle closed. Here's the final numbers 🎉
A few days ago I wrote about why I decided to host my first bundle - it started with a rejection from someone else's bundle and the realisation that I had no control over my own list growth. So I built one instead. Here's how it ended: 👉 571 signups to the From Job to CEO Bundle, 310 net new subscribers, 21 contributors who provided their paid resources for free for the bundle. Biggest single day: 153 signups on April 7 (launch day) For context, before this bundle my email list was sitting at around 500 people. It's now just over 800. That's a 60% increase in list size from one 6-day bundle. Was it perfect? No.😂 5 people managed to sneak in early before I locked it down, my GHL automations took a break and I had to manually process a few things (and about a 100 other things I've blocked out 🤣) But the experiment worked. The hypothesis - that hosting could be a better fit for me than contributing was confirmed. A large portion of my audience (261) signed up for the bundle which showed it had value and alignment with my current subscribers not just new people on the list. So I'm already planning bundle number 2 for June. If you're sitting on a skill, an audience, or an idea and waiting for the right moment -- this is your reminder that the right moment is usually the one where you just decide to try. So, what's the experiment you've been putting off? Let me know in the comments👇
Experiment #1 Update 5
Day 7 of getting to 100 members. We're at 37. 🎉 Results from yesterday's experiments: → Social media post about Skool - first time I've posted about the community on social. Results still coming in but if you're here because of that post, welcome! 👋 → Meta ad - NZ$2.42 spent, 1,843 views, 22 landing page clicks, $0.11 per click. So the reach is there. Whether those clicks converted to members is harder to tell right now because I'm not on Skool Pro so I can't see exact member sources. I can see 2 new members came in with Google listed as their source which suggests the ad may be working but I've just added a "where did you hear about us?" question to the join form so future members can tell me directly. Watch this space. → Skool network - 3 new members came directly from other Skool communities this week 🥳. Welcome! This is exactly the kind of organic growth I was hoping the Discovery rank would bring. → Discovery rank -- moved from #4075 to #3723. That's 352 places in one day. Every post, every new member, every engagement is moving it. I've just got to keep going. 👀 Current stats: Members: 37 | Discovery rank: 3723 | Days left: 23 | Still needed: 63 The ad experiment is interesting - lots of views, not many clicks, and I'm not sure yet how many of those clicks became members. That's the thing about running experiments when you can't see all the data. I'm building the tracking as I go. What I do know: the Skool network is converting better than paid ads so far. People finding you through communities they already trust is a warmer entry than cold traffic clicking an ad. Next experiment: let the ad run a few more days and see if the numbers improve, while I keep showing up in communities. I'll report back. What's working in your business this week? 👇
Experiment #1 Update 4
Day 6 of getting to 100 members. We are at 30 🎉 Results: Experiment A - emailed CEO Dashboard owners not already in the group to highlight the benefit which is access to 200 business action list inside Skool. Not a huge uptake…1 joined which is a win but 60% open rate so a few others haven’t 👀 (yet!). Experiment B - went hunting in other Skool groups to see how others built early momentum. Joined a few new groups including one built entirely for getting your first 100 members in 30 days (shoutout to @Wendy Venema for the link 🤩). Today’s Experiments: I haven’t posted on social media about Skool at all, that’s today - going to see what impact this can have. AND I’m going to run a small paid ad. Nothing big - just enough to test whether cold traffic converts to a free community. I’ll share the results here. The new number I’m now tracking: Skool Discovery rank. Right now I’m sitting at #4075 🤭🤣. Every post, every new member, every engagement should move this. I’ll report it in each update so we can watch it shift together (hopefully in the right direction 😂). Current stats: Members 30, Discovery Rank: 4075, Days left: 24, Still needed: 70 This is taking a little longer than I expected, I’m not going to lie. I didn’t think I’d be at 100 but the bundle as a launch was where I thought momentum would come but that’s the test/experiment right! Any comments or ideas very welcome! 🤗
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Building a business while working a 9-to-5? I’m sharing my real journey From Job to CEO - what's working and what's definitely not!
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