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5d • CEO Experiments 🧪
Experiment 1 update + Experiment 2 starts tomorrow 🧪
The ad numbers: 71 members | 76% engagement | Discovery rank 1,937
Visitors spiked significantly, from 10 to 155 then 254... the ad is clearly working. Conversions to signups? Not so much!
So today I have updated my about page to hopefully make it even clearer the match of what people are clicking on the advert for. Now we wait and see if the gap closes.
6 days left on the 100 member goal... unlikely. But I said I'd run the experiment and document everything, so here we are.
Experiment 2 starts May 1 (that's tomorrow for me).
You voted. The results are in favour of Option B: 3x daily posting across Skool communities for 30 days.
Claude, who I am training to support me, disagreed (strongly, in case you're wondering 😂 - I got a "I have told you 3 times to deprioritise..." blah blah) and voted for Option D: one sales conversation per day. The argument being that selling is the point of a business and I've been avoiding it...which is fair.
But framework made sense: content → conversation → conversion and the feedback from and about showing up consistently before going into selling mode fits with me. So B it is. (And Claude does not get to decide for me but is fun to play with 😂).
I'll track discovery rank, new members, engagement rate and whether it actually leads to any sales conversations naturally.
Starts tomorrow...
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Experiment 1 update + Experiment 2 starts tomorrow 🧪
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Building a business while working a 9-to-5? I’m sharing my real journey From Job to CEO - what's working and what's definitely not!
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