If you're scared of cold outreach, read this:
Hey everyone, I've noticed quite a few people in this group are struggling with cold outreach and wanted to provide some value from my experience: Cold outreach in recruitment can feel intimidating at first, but the truth is, recruitment is sales. Youâre selling yourself to the prospect, and youâre selling candidates to them too. And in sales, it doesnât matter how good your âproductâ is if nobody knows about it. Cold outreach is the bridge and thereâs no skipping it, so the faster you get comfortable, the faster youâll grow. That being said, here are a few things that helped me early on: - Take a deep breath. At the end of the day, youâre talking to people, not âbig scary decision makers.â Theyâre just humans with families, hobbies, and inboxes full of messages. If you go in tense, theyâll feel it. Relaxed energy always lands better. - Keep it short. Your best emails are 3â4 sentences max. The first line should be personalized to them (not your pitch), and the subject line should make them curious enough to click. No gimmicks, just genuine curiosity. - Test & tweak. Your open rate tells you how strong your subject line is. If nobodyâs opening, either your subject line needs work or your email/domain isnât warmed up (spam issue). If opens are good but replies are low, then focus on improving your copy. - Make the CTA light. Instead of asking for a âcall this week,â try something simple like âWould it make sense to chat?â or âOpen to exploring this?â. It feels less heavy and gets more responses. - Donât rely only on email. A quick LinkedIn note or even a voicemail drop after your second or third email can make you stand out. Sometimes being visible in more than one channel is all it takes. - Detach from the outcome. Most prospects wonât respond and thatâs normal. The goal isnât to get a âyesâ every time, itâs to keep showing up consistently. That mindset shift takes a lot of pressure off. If youâre new to cold outreach, my biggest advice is: Just start. Youâll learn 10x faster by hitting âsendâ and seeing what happens than by waiting until you think your emails are perfect.