‎Most people think copywriting = just writing ads. ‎but it’s way bigger. ‎ ‎(Am tell you the genius man in this field ) back in 1928 Edward Bernays proved it. ‎Women were told not to smoke in public. It was shameful. Cigarettes were losing half the market. ‎ ‎Bernays didn’t just see a product. He saw a desire freedom and equality. ‎He called cigarettes “Torches of Freedom” and staged a parade of women smoking as a symbol of liberation. ‎Newspapers went crazy. Overnight a taboo was broken. ‎ ‎That wasn’t just an ad. It was copy + psychology. ‎It’s about knowing the hidden desire of your audience and linking your product to a big idea people can feel. ‎ ‎Apple doesn’t just sell phones. ‎Nike doesn’t just sell shoes. ‎Rolex doesn’t just sell watches. ‎ ‎Do you think they just selling product or ...? ‎Drop your idea below ‎

Do you guys want to learn more skills (related to marketing)? Not just copy related but also in-depth marketing and further human psychology behind marketing/copy, funnel building, designing sales pages/landing pages, analysing data, meta ads, CRM stuff, and more if you guys want 👉CONTEXT BELOW: I was thinking of teaching more than JUST copywriting, because based on my own clients, I'm not just a copywriter for my clients, I'm an overall marketer. I love copy an it is very valuable to learn how to sell and market, but I know that you will become a more valuable asset to clients when you stack more skills. Either way, it's okay if you want to stick with JUST learning copy, but I was just curious to know where you guys are at! Let me know!

Time Stamps 00:00 Introduction and Initial Setup 03:21 Starting the Workshop 09:46 Setting Expectations and Goals 12:43 The Reality of Freelance Copywriting 27:32 Overcoming Challenges and Resourcefulness 31:42 Effective Client Outreach Strategies 42:08 Free Tools and Resources for Copywriters 59:18 Crafting Irresistible Offers 01:03:37 Mastering Cold Emails and DMs 01:06:45 Optimizing Your Social Media Presence 01:13:59 Effective Cold Email Frameworks 01:24:07 Qualifying Prospects and Handling Objections 01:29:58 Navigating Client Interactions and Red Flags 01:49:10 Creating FOMO and Staying Top of Mind 02:04:19 Making Hard Offers and Closing Deals 02:09:10 Invoicing Clients and Payment Methods 02:20:57 Final Recap and Workshop Summary 02:23:47 Q&A Session

Copywriting is mostly research, not just writing Some people say Copywriting is 80% research and 20% writing. It’s a good way to think about it. If you don’t know your product, your customers, your competitors or what people want your writing won’t work. Writing the words is the easier part. The hard part is learning about people and your product first. Eugene Schwartz said, You are not creating desire you are channeling it. Think like my country Ethiopia largest Nile Dam in Africa . Think of desire like the Nile River. People already want electricity, water, and development you don’t make them want it. The Nile Dam channels the river’s water to where it’s most useful, just like research channels people’s desires to your product. Research tells you where the river flows (what people want) and how to guide it effectively. So to do 80% research the best Tool is , i think Perplexity.ai can help you learn about your audience, competitors, and product quickly.

I'm sure we've all heard of the term, learn high income skills right? Learn a skill. Pick a niche. Do some outreach. and land clients yay! But that hasn't been the case because you would already be further now, right? From my experience landing multiple clients, My clients couldn't care less about my high income skills. Which makes no sense, but here's what I've learnt. Think about the people you are looking to work with, what do they care about? Results In the most fastest, low-effort & risk-free way. Clients don't care about your skills, they care about your OFFER. If you can make a good offer, you will make it easy for your clients to say yes to you. Skills help DELIVER the results. Offer gets them to say yes to you. For example. The first high income skill I learnt was facebook ads for local businesses and generating them leads. (And I am still doing this for clients) My clients didn't care if I knew facebook ads. What they cared about was if i can get them results In the most fastest, low-effort & risk-free way. They cared about my OFFER around my skill. Make an offer around your skill, and signing clients will be easier :)