10d • 💬 Discussion
Copywriting 101 Sell the Feeling, Not the Product.
Most people think copywriting = just writing ads.
but it’s way bigger.
(Am tell you the genius man in this field ) back in 1928 Edward Bernays proved it.
Women were told not to smoke in public. It was shameful. Cigarettes were losing half the market.
Bernays didn’t just see a product. He saw a desire freedom and equality.
He called cigarettes “Torches of Freedom” and staged a parade of women smoking as a symbol of liberation.
Newspapers went crazy. Overnight a taboo was broken.
That wasn’t just an ad. It was copy + psychology.
It’s about knowing the hidden desire of your audience and linking your product to a big idea people can feel.
Apple doesn’t just sell phones.
Nike doesn’t just sell shoes.
Rolex doesn’t just sell watches.
Do you think they just selling product or ...?
Drop your idea below
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Copywriting 101 Sell the Feeling, Not the Product.
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