How Ethiopians Nile Dam Can Teach You Copywriting

Turmi Atm

12d • 💬 Discussion

Copywriting is mostly research, not just writing

Some people say Copywriting is 80% research and 20% writing.

It’s a good way to think about it.

If you don’t know your product, your customers, your competitors or what people want your writing won’t work.

Writing the words is the easier part. The hard part is learning about people and your product first.

Eugene Schwartz said, You are not creating desire you are channeling it.

Think like my country Ethiopia largest Nile Dam in Africa .

Think of desire like the Nile River. People already want electricity, water, and development you don’t make them want it.

The Nile Dam channels the river’s water to where it’s most useful, just like research channels people’s desires to your product. Research tells you where the river flows (what people want) and how to guide it effectively.

So to do 80% research the best Tool is , i think Perplexity.ai can help you learn about your audience, competitors, and product quickly.

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