@Tom Stoll and I had a conversation recently and he's an up and coming dude. He scored a job through cold outreach and is ALWAYS posting to social media without taking breaks. The dude is built different and will see success with his work ethic. Couldn't of picked a better blitz buddy. CAN WE HYPE UP TOM????

If you feel like your YouTube videos or posts aren't hitting the mark, it might be because you're stuck in "Tutorial Mode." After working professionally in social media, I’ve realized that customers buy PEOPLE, not services. Here are three ways to level up your content strategy: 1. Let Your Community Write Your Titles Stop guessing what people want to watch. If you’re running coaching calls or Q&As in your Skool group, you are sitting on a goldmine of data. The Pro Move: Take the transcripts from your calls and feed them into an AI tool (like Claude or NotebookLM). Ask it to identify the specific "pain points" and mistakes your students are making. Don't lead with a general tutorial: "How to use this software." * Do lead with the problem: "Why your community isn't growing (and the 3 mistakes you're making)." 2. Package Your "Golden Nuggets" Most people don’t have an hour to watch a full replay of a Zoom call. Your job is to find the "golden nuggets"—those 2-minute bursts of genius—and package them into short, punchy lessons with a compelling thumbnail. Also, remember: Don't assume they know you. If you have a catchphrase or a nickname, explain it or earn it first. New viewers need to trust your expertise before they care about your "insider" personality. Lead with value, then introduce the person behind the curtain. 3. Be "Productively Quirky" There are a million "experts" out there acting like robots. The world doesn't need another polished, boring teacher. Combine your unique story with your business methods. When you show up as your quirky, authentic self, you give your community permission to do the same. The bottom line: Stop teaching lessons; start solving problems. Use your real-world interactions to fuel your content, and don't be afraid to let your personality shine through the "boring" parts of business.

UPDATE: Ok, dudes, I've gotta cut this off... 🤣 It's been real, it's been fun, but I have a community to run 😁 (come join me in there if it feels aligned!) ******* On our last Cohort call with Goose we talked about the Descriptions for our Skool communities. And I was reminded that yes, in fact, I’m a copywriter with 6 & 7-figure launches under my belt 😆🙈 So here’s an example of how we turned confusing fruit salad descriptions into clear offers – like the one that gave @Christine Knight IFS her first paid member 🎉 BEFORE: A community of people overcoming their emotional triggers & toxic patterns so they can lead their life full of confidence & emotional stability AFTER: Overcome your emotional triggers and toxic patterns so you can lead a life full of confidence and emotional stability. Now I would love to help five of you to refine your Skool community descriptions Post your description here and I’ll roast it 👇 I’ll put mine in the comments for you to roast too!

I just do, what's your biggest protein meal in the day?

Our about page views have never been higher Our conversion rate has never been this high And today officially we now have 10k people in goosify. Thank you all for being here. Together we are fuckin REVOLUTIONIZING the way that people do business. 🖕 big surprise coming soon!