Most people think running an eCommerce store is all about products and discounts, but the real winners focus on systems and customer experience. Here’s a simple framework to make your store thrive: 1. Know Your Niche – Don’t try to sell everything. Focus on a specific audience and solve their problem better than anyone else. 2. Optimize the Store Experience – Fast loading, clear product descriptions, and easy checkout make a huge difference. 3. Traffic Strategy – Pick ONE main channel (TikTok, Instagram, or Google Ads) and master it before expanding. 4. Retention & Upsells – It’s easier to sell again to an existing customer than to find a new one. Build email flows, bundle offers, and loyalty programs. 5. Data-Driven Decisions – Track what’s working, tweak what isn’t, and always measure ROI. 🚀 The key: Don’t just work harder, work smarter. Focus, test, and optimize consistently.

Most people think online business is about chasing trends, but the real winners play a different game: strategy over hustle. Here’s a simple but powerful framework: 1. One Core Offer – Don’t overwhelm. Build one irresistible offer that solves a big problem. 2. Magnetic Content – Share value that attracts your audience instead of chasing them. 3. Traffic Engine – Pick ONE main channel (YouTube, TikTok, or Email) and master it before expanding. 4. Conversion System – Guide people from discovery → trust → purchase with clarity, not pressure. 5. Retention > Acquisition – The easiest sale is to someone who already bought from you. Serve them so well they return (and refer others). 🚀 The truth: Online success isn’t about doing more, it’s about doing the right things consistently.

I just went through 3 day event selling online and the prime mover foundation upsell was outside of my budget. But I own all 3 book and audio books. So as the event was happening I realized that I’ve heard some of this information before (I’ve listened to parts of the Audio books, but never finished) Now I didn’t do the VIP so I couldn’t get the replay of selling online but I did upgrade to the workbook (however I’m still happy I did the event because there was additional content and framework that was introduced) So because I did not get the video replay I am forced to figure this out through the books, audiobooks and workbook. I felt forced to open the expert secrets book. Didn’t even start from the beginning. Because I wanted to do my offer 1st ( per the instructions I received from the 3 day event). ❤️ and what do you know…all the information is right there in the damn book 🤦🏾‍♀️ In even more detail that the event. But here’s the thing I just realized about myself. (This is after I’ve heard Russell say it and now reading it in the Expert Secrets Book.) I would rather pay more money , block out a time on my schedule to attend a workshop to get the information. Than just reading the book 🤷🏾‍♀️ I’ve had these books for months and they’ve just been sitting on my desk looking pretty. WOW. 🤯 it’s hard accepting that I’m the one that’s been holding myself back. But I really can’t blame anyone else. The info was right there. 👀 Well all I can really do is forgive myself. Do better, read these books, follow instructions, implement what’s in the book and make some money so Prime mover foundation will be an easy investment. Appreciate you @Russell Brunson Thank you

One of the most overlooked strategies in building a small business is focusing on ONE clear offer instead of trying to sell everything at once. When you narrow down to a single irresistible offer, 3 things happen: 1. Your message becomes crystal clear. 2. Marketing gets simpler (you know exactly who you’re speaking to). 3. Customers feel more confident saying “yes” because they aren’t overwhelmed with choices. The truth is, you don’t need 10 products to win—you need one strong offer with a clear transformation. Once that’s profitable, you can expand. So ask yourself today: What’s the ONE offer I can double down on that solves my customer’s biggest problem?

What if I told you there’s a little-known loophole on how the IRS could cover your Prime Mover Foundation membership...? Sounds crazy, right? But it’s REAL. And this Monday… we’re doing something crazy. (I’m seriously pumped about this!!) Prime Mover CEO, Bill Allen, is going LIVE to share a strategy most entrepreneurs have NEVER heard about… a strategy that could completely shift the way you think about paying for your business. Here’s the scoop: - WHAT: Bill Allen breaking down a tax strategy for entrepreneurs - WHEN: Monday, August 25th @ 11AM ET (~2 hours) - WHERE: Zoom link will be sent to your inbox (watch for it!) - WHO: Selling Online attendees from this cohort only - WHY: Because entrepreneurs NEVER say “I can’t afford that.” Instead, the question is always… “How can I afford that?” That subtle shift changes everything. And if you’ve been looking for a way to step fully into Prime Mover… this could be your “HOW.” Don’t miss this. It’s a private session and might be the exact excuse-buster you’ve been waiting for… REMEMBER: No registration needed. If you registered for Last Week's SELLING ONLINE event, just check your email for the Zoom link.